Brand Strategist
hace 4 días
Minneapolis
Colle McVoy is a full-service, certified B Corp agency known for building enduring relationships between forward-thinking brands and consumers. Recognized as a SABRE Disruptive Agency of the Year, Ad Age A-List Standout Agency, Adweek Midsize Agency of the Year, and a recent Adweek Agency of the Year shortlist honoree, Colle McVoy's nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more. Backed by an award-winning culture, we've earned Best Place to Work honors 15 years in a row. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation. At Colle McVoy, our Strategists have a passion for tapping the full power of a brand to solve problems and inspire inventive creative solutions, including creative campaigns and activations; design efforts, including visual identity, retail and digital experiences; paid, owned and earned-media concepts and more. As a curious thinker, doer, creator, and explorer, a Strategist will thrive in helping cross-functional teams navigate through the gray toward fresh concepts that move both people and business results. • Contribute to great work across multiple client businesses, developing fluency in connecting research and data to strategic POVs and insights., • Support the creation of clear, inspiring creative briefs by articulating concise findings from data, framing implications for clients, and shaping compelling strategic narratives that inspire integrated teams., • Compile relevant research without explicit guidance; identify and implement research agendas with clear objectives and desired outcomes., • Design mixed-method research plans (qualitative, quantitative, behavioral, platform data) for client and new business needs., • Spot meaningful patterns across culture, data, and behavior, and develop insights that directly drive creative or experience decisions., • Collaborate with cross-functional teams to inform brand and go-to-market strategies across social, digital, content and brand experience., • Produce clear strategic artifacts (briefs, maps, frameworks) and use AI and traditional craft tools to explore multiple directions quickly., • Present clearly and confidently to clients with guidance, and lead sections of major presentations independently., • Stay informed about cultural trends, consumer behavior, emerging technologies, social media, creator culture, and influencers to identify innovative opportunities., • Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development., • Contribute to team morale, mentor Associate Strategists informally, and improve teammates' work through clear feedback and facilitation., • Integrate AI into workflow to increase speed and option generation; write effective prompts and validate outputs critically., • Compiles relevant research without explicit guidance, and designs mixed-method research plans across qualitative, quantitative, behavioral, and platform data., • Writes clear briefs, prompts, and documents that others can act on immediately, and explains complex ideas simply to mixed audiences., • Spots meaningful patterns across culture, data, and behavior, and develops insights that directly drive creative or experience decisions., • Produces clear strategic artifacts (briefs, maps, frameworks) and compelling strategic narratives that inspire creatives., • Contributes meaningful content to presentations and workshops, and leads sections of major presentations independently., • Manages workflow smoothly across hybrid and remote teams; gives constructive feedback and collaborates across disciplines., • Delivers reliably and communicates status proactively; anticipates needs and removes friction for teams., • Makes others' work easier through clarity and support; identifies emerging opportunities during everyday work., • Understands project roles, timelines, and dependencies; flags scope risks early., • Uses AI tools for research, brainstorming, and synthesis responsibly; writes effective prompts and validates outputs critically., • A positive, proactive, make-it-happen attitude., • Passion for brilliant work, great strategy, and a constant drive to make things better., • Curiosity about what makes a brand meaningful, what is driving and influencing culture, and why people do what they do., • Growing experience across both B2C and B2B brand platforms and go-to-market strategies., • Strong understanding of cultural and technological trends and their impact on brand strategy., • Highly organized and detail-oriented., • Bachelor's degree or equivalent industry experience., • 2+ years of strategic planning or a strategically driven role required., • Proficient in Microsoft Word, Excel, PowerPoint and Outlook., • Demonstrated experience using AI tools (e.g., LLMs, research and synthesis platforms) responsibly in day-to-day strategic work., • Ability to travel as needed. At the time of posting, the base salary for this position ranges from $60,000 to $75,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment. Named a 2024 Innovation SABRE Disruptive Agency of the Year, an Ad Age A-List Standout Agency, Adweek's 2023 Midsize Agency of the Year, and a 2025 Adweek Agency of the Year Shortlist honoree, Colle McVoy's nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more. Backed by an award-winning culture, we've earned Best Place to Work honors 15 years in a row. Our client roster includes some of the world's most recognized brands, including 3M, CHS, Dairy Queen, Crystal Farms, Frank's RedHot, Jackson Hole Travel & Tourism, Instant Pot, McCormick & Company, Perdue Farms, Target, U.S. Bank, and more. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation. We are an Equal Opportunity Employer.