Omnichannel Marketing Strategy & AI Enablement Manager
15 hours ago
Madrid
ph3Omnichannel Marketing Strategy AI Enablement Manager /h3 pIn an environment defined by rapid digital evolution and the transformative rise of Artificial Intelligence, we are redefining the boundaries of customer engagement. Operating in a dynamic ecosystem where integrated omnichannel experiences, data-driven decision-making, and AI-powered capabilities are reshaping how value is created for customers, we are seeking a leader to help accelerate this transformation. /p pAs the Omnichannel Marketing Strategy AI Enablement Manager, you will lead and shape the omnichannel strategy for an assigned Business Unit. You will play a critical role in transforming product-focused brands into customer-centric experiences that drive meaningful engagement, strengthen customer relationships, and support sustainable business growth. /p pYou will also drive how Artificial Intelligence transforms customer engagement, marketing effectiveness, and organizational capability by collaborating with key cross-functional stakeholders. Serving as the bridge between business strategy, customer experience, and the evolving AI ecosystem, you will help unlock the potential of Generative AI, autonomous AI agents, and enterprise-scale platforms to keep the organization at the forefront of intelligent customer engagement. /p pActing as a central connector across cross-functional teams, you will establish strong end-to-end governance and ensure excellence in Customer Experience (CX) across all omnichannel touchpoints. /p pIf you are energized by innovation, passionate about customer-centric transformation, and excited about unlocking the potential of AI to elevate human capabilities, this role offers your next challenge. /p h3Key Responsibilities /h3 h3Strategic Planning and Transformation /h3 ul liLead the development and execution of the omnichannel strategy for the assigned Business Unit / Brand. /li liDrive the shift from traditional product-focused marketing toward customer-centric experiences that deliver measurable engagement and brand growth. /li liAlign marketing strategies with business objectives to create meaningful value for customers while supporting overall business performance. /li /ul h3Orchestration and Execution /h3 ul liPartner closely with Omnichannel Experience, Orchestration, and CRM teams to design, refine, and execute best-class customer journeys. /li liOversee the end-to-end execution of integrated campaigns across digital and traditional channels, ensuring a seamless, consistent, and personalized brand experience. /li liMonitor performance and use data-driven insights to continuously improve campaign orchestration and channel effectiveness. /li /ul h3Governance and Cross-Functional Collaboration /h3 ul liEstablish and maintain strong end-to-end governance in partnership with key stakeholders across Marketing, IT, Medical Affairs, Legal, and Data Analytics. /li liAct as the central point of coordination for omnichannel operations, ensuring alignment on customer experience strategy, execution timelines, and compliance requirements. /li liFoster collaboration across teams to ensure smooth delivery and strong execution of omnichannel initiatives. /li /ul h3AI Strategy Transformation /h3 ul liDefine and execute the Business Unit’s AI-enabled customer engagement strategy, identifying high-value use cases where Generative AI, Agentic AI, and predictive analytics can accelerate business outcomes. /li liCollaborate on next-generation customer journeys leveraging AI-driven personalization, dynamic content generation, and autonomous engagement agents. /li liSupport teams in operationalizing AI to improve content creation, journey orchestration, and day-to-day business productivity. /li liPartner with Global Digital, Data, and Technology teams to deploy and optimize enterprise AI ecosystems, including Microsoft Copilot and Google Gemini platforms. /li liEvaluate emerging AI technologies, vendor solutions, and agent frameworks to develop strategic roadmaps aligned with business priorities and compliance requirements. /li liDrive adoption of AI tools across Marketing, Customer Engagement, and Commercial teams, embedding copilots, intelligent automation, and AI-assisted decision-making into core workflows. /li liCollaborate on AI enablement plans, including training programs, best practices, and capability-building activities that foster a culture of continuous learning. /li /ul h3Requirements /h3 h3Education /h3 ul liBachelor’s degree in Marketing, Business Administration, Life Sciences, Computer Science, or a related discipline. /li liAdvanced degree such as an MBA, Master’s in AI, Analytics, or Digital Transformation is highly preferred. /li /ul h3Experience /h3 ul li5+ years of experience in omnichannel marketing, digital transformation, marketing technology, or strategic AI implementation roles. /li liExperience working within regulated industries such as pharmaceuticals, healthcare, life sciences, or financial services is strongly preferred. /li liProven experience leading omnichannel strategy and campaign orchestration in a complex, cross-functional environment. /li liDemonstrated success in driving customer-centric transformation and improving customer engagement through integrated marketing approaches. /li liDemonstrated experience driving AI adoption, automation initiatives, or data-driven transformation programs in complex matrix environments. /li liExperience collaborating with internal stakeholders such as Marketing, IT, Medical Affairs, Legal, and Data Analytics. /li /ul h3Skills And Competencies /h3 ul liStrong strategic thinking with the ability to translate vision into actionable plans and influence diverse cross-functional teams. /li liExcellent stakeholder management and collaboration skills across functions to drive unified project and business outcomes. /li liDeep understanding of customer journey design, omnichannel orchestration, and campaign execution, grounded in knowledge of CRM tools and digital marketing best practices. /li liData-driven, detail-oriented, and able to manage multiple priorities with a strong focus on governance and compliance in a fast-paced environment. /li liDeep understanding of Generative AI, Large Language Models (LLMs), Agentic AI architectures, and intelligent automation. /li liPractical expertise or familiarity with tools such as Microsoft Azure AI, Microsoft Copilot Studio, GitHub Copilot ecosystem, Google Vertex AI, and Gemini Enterprise. /li liAbility to assess AI maturity, evaluate vendor tools, and translate complex AI capabilities into scalable omnichannel use cases. /li /ul h3Leadership Strategic Competencies /h3 ul liCustomer-focused and innovation-driven. /li liProactive, adaptable, and comfortable leading change. /li liCollaborative mindset with the ability to build strong relationships across functions. /li liEnergetic, solution-oriented, and passionate about improving customer experience. /li liContinuous learner with a visionary mindset, strong operational execution, and problem-solving focus. /li /ul h3Required Skills /h3 pAdaptability, Adaptability, Brand Management, Business Strategies, Computer Science, Content Creation, Creative Campaign Development, Creativity, Customer Engagement, Data Analysis, Data-Driven Decision Making, Data Insights, Digital Marketing, Digital Transformation, Email Marketing, Generative AI, Interpersonal Relationships, Marketing Analytics, Market Research, Media Management, Medical Affairs, Omnichannel Retailing, Public Relations (PR) Management, Search Engine Marketing (SEM), Social Media Management {+ 2 more} /p h3Employee Status /h3 pRegular /p h3Flexible Work Arrangements /h3 pHybrid /p h3Job Posting End Date /h3 p08/5/2026 /p ul liA job posting is effective until PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. /li /ul h3Requisition ID /h3 pR /p /p #J-18808-Ljbffr