Digital Growth Specialist
2 days ago
Málaga
ppbAvarda Group /b simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions. /p pTo strengthen our team, we are looking for a Digital Growth Specialist to support our digital growth initiatives and conversion optimization efforts, while developing, managing, and optimizing communication strategies and campaigns across multiple European markets. /p pThe role focuses on optimizing the acquisition and onboarding funnel, from first customer touchpoint through to first card usage. /p pThis position sits between Performance Marketing, Growth, Analytics, and Content Customer Journey Management, and is ideal for someone who enjoys working across multiple digital disciplines in a fast-paced, dynamic environment. /p h3Your Responsibilities /h3 ul lipSupport the planning, execution, and optimization of marketing campaigns across paid, owned and, customer lifecycle channels /p /li lipAssist with customer acquisition, onboarding, activation, and retention initiatives across multiple European markets /p /li lipAnalyze key funnel, performance, and customer behavior metrics to identify optimization opportunities /p /li lipContribute to conversion rate optimization (CRO) initiatives across the customer journey, including landing page improvements, user journey optimization, and A/B testing /p /li lipSupport the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM /p /li lipAssist in the creation and optimization of campaign assets, marketing messages, email communications, and digital content to improve engagement and performance /p /li lipCoordinate and execute digital marketing activities across multiple channels, working closely with paid media, CRM, web, and content initiatives /p /li lipContribute to the ongoing development and optimization of websites, landing pages, and digital customer experiences /p /li lipCollaborate closely with international teams and stakeholders to support marketing, growth, and customer value initiatives /p /li lipStay up to date with digital marketing trends, technologies, and best practices, bringing new ideas and opportunities to the team /p /li /ul h3Your Profile /h3 ul lipBachelor’s degree or equivalent qualification, ideally in Marketing, Communications, Digital Media, Digital Business, Business Administration, or a related field /p /li lipApproximately 2–3 years of experience in Digital Marketing, Performance Marketing, CRM, Customer Journey, Lifecycle Marketing, or a similar digital marketing role /p /li lipExperience working with digital marketing platforms such as Google Ads, Meta Ads, email marketing platforms, or analytics tools is an advantage /p /li lipFamiliarity with GA4, GTM, SEO, CRO, CMS platforms, or design tools such as Figma or Adobe Creative Suite is desirable /p /li lipStrong analytical skills with the ability to work with data, KPIs, and performance metrics to identify opportunities for improvement /p /li lipOrganized and proactive working style, with the ability to manage multiple tasks and projects in a fast-paced environment /p /li lipA hands‑on attitude with a willingness to learn, take initiative, and contribute across a variety of marketing activities /p /li lipInterest in digital growth, customer journeys, conversion optimization, and customer lifecycle marketing /p /li lipExcellent German language skills (written and spoken) are required, as creating and optimizing customer‑facing communication in German is a core part of the role /p /li lipVery good English skills are also required /p /li /ul h3bWhat we offer /b /h3 ul lipA dynamic and supportive work environment where you can learn from experienced colleagues /p /li lipHands‑on experience through challenging projects in a fast‑paced, modern organization /p /li lipStrong learning and development opportunities to help you grow professionally /p /li lipExposure to banking and legal topics in an international environment /p /li lipCareer growth opportunities in a fast‑growing bank /p /li lipCompetitive salary and benefits package /p /li /ul /p #J-18808-Ljbffr