Digital Marketing Manager (Onsite)
22 days ago
Perrysburg
Job Description Burkett Restaurant Equipment & Supplies is one of the nation’s leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett’s marketing function is central to driving awareness, traffic, and revenue across all channels. We are looking for a hands-on, data-driven Digital Marketing Manager to lead and execute Burkett’s digital marketing strategy. This is an ownership role — you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue. Position Title: Digital Marketing Manager • Reports To: Vice President of Marketing, • Scheduled Hours: Mon-Fri / 8:00am-5:00pm, • FLSA Status: Salary, • Working Arrangement: Primarily Onsite Key Responsibilities • Own the health, performance, and growth of burkett.com as our primary digital storefront., • Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic, • Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey, • Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue, • Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email., • Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels, • Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform, • Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement, • Proven experience collaborating across departments and managing stakeholders, • Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones., • Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics, • Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership, • Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports, • Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps, • Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap, • Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively Requirements • 5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs, • Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals, • Strong content creation, management and delivery abilities across key channels., • Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred, • Proficiency with Google Analytics / GA4 and comfort turning data into decisions, • Experience managing paid search and/or paid social campaigns, • Strong writing skills with the ability to produce content across multiple formats and channels, • Excellent communication skills; ability to present clearly and concisely to leadership, • Highly organized, detail-oriented, and able to manage multiple priorities simultaneously, • Self-starter who can own initiatives end-to-end with minimal oversight Preferred Qualifications • Experience in e-commerce, retail, or B2B/B2C product marketing, • Background in the foodservice, restaurant, or hospitality supply industry, • Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar), • Google Ads or Google Analytics certification, • Hands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar), • Experience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule) Benefits Why Burkett Restaurant Equipment and Supplies? • Join a growing company with a strong reputation in the restaurant equipment industry., • A collaborative, energetic team environment with direct access to leadership, • The opportunity to make a measurable impact at a growing, nationally recognized brand, • Flexible hybrid work arrangement allowing for 1 day/week offsite after initial onboarding period (6 months),, • Opportunity for growth and leadership in a dynamic, fast-paced environment., • Competitive salary commensurate with experience, • Competitive benefits package., • The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment. To learn more about careers at Burkett please visit: https://www.burkett.com/careers Only qualified candidates will be contacted. Responses containing salary history and/or requirements are preferred. We are an Equal Employment Opportunity employer & a Drug Free Workplace.