Strategy Director
2 days ago
Barcelona
ph3Company Description /h3 pPublicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. /p pPublicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. /p h3Job Description /h3 pWe are looking for an experienced bStrategic Director, Connected Media Strategy /b to lead the development of business-driven media strategies that accelerate client growth. This role goes beyond media planning and requires a deep understanding of clients’ business challenges, market dynamics, consumer behavior, and the evolving media landscape. The successful candidate will identify business opportunities beyond the initial brief and transform them into communication strategies that connect audiences, data, channels, and creativity. As a senior strategic leader, you will play a critical role in shaping integrated media ecosystems, influencing senior stakeholders, and elevating strategic excellence across the organization. /p h3Responsibilities /h3 h3Strategic Business Reframing /h3 ul liAnalyze client briefs and uncover underlying business challenges, even when they are not explicitly stated. /li liTranslate business issues into relevant, actionable communication opportunities. /li liChallenge assumptions and redefine project starting points to increase strategic impact and business value. /li liDevelop strategic narratives that connect business objectives with media and communication solutions. /li /ul h3Connected Media Strategy Development /h3 ul liDesign integrated paid, owned, and earned media ecosystems aligned with business goals. /li liBuild communication architectures based on the full customer journey. /li liConnect channels, moments, audiences, and messaging into cohesive and effective media strategies. /li liEnsure media recommendations contribute directly to client growth and marketing effectiveness. /li /ul h3Audience Data Strategy /h3 ul liLead the definition of strategic audiences through the integration of: ul liMarket and consumer research tools (Kantar, AIMC, and similar sources). /li liFirst‑party data. /li liDigital and behavioral data. /li /ul /li liTransform audience insights into actionable growth opportunities and activation strategies. /li liDrive audience‑centric planning approaches across projects and accounts. /li /ul h3Insight‑Led Decision Making /h3 ul liIntegrate multiple data sources, including research, social listening, deterministic data, and real consumer behavior, to build a unified consumer view. /li liDevelop strategic recommendations based on evidence, insights, and market understanding. /li liIdentify trends, opportunities, and risks that can influence client business performance. /li /ul h3Client Leadership Business Partnership /h3 ul liAct as a trusted advisor to senior client stakeholders. /li liLead high‑impact strategic projects, workshops, and pitches. /li liInfluence decision‑making through strong storytelling, strategic thinking, and business acumen. /li liBuild long‑term client relationships and position the agency as a strategic growth partner. /li /ul h3Strategic Excellence Thought Leadership /h3 ul liDevelop frameworks, methodologies, and best practices that enhance the strategic capabilities of the team. /li liContribute actively to thought leadership initiatives and strategic innovation across the group. /li liPromote a culture of curiosity, continuous learning, and strategic excellence. /li /ul h3Qualifications /h3 ul liMinimum of 10 years of experience in media strategy, communications planning, strategic consulting, or related disciplines. /li liProven experience leading complex strategic projects and multidisciplinary teams. /li liStrong agency, media consultancy, or business consultancy background. /li liDemonstrated success managing senior stakeholder relationships and influencing business decisions. /li liDeep understanding of the media ecosystem across both offline and digital channels. /li liStrong expertise in audience analysis, consumer research, and market intelligence tools such as Kantar, AIMC, and similar platforms. /li liExperience leveraging first‑party, second‑party, and third‑party data to inform strategic decisions. /li liExcellent understanding of media as a business growth driver, beyond channel planning and activation. /li liExceptional strategic thinking, analytical, and problem‑solving skills. /li liStrong communication, presentation, and storytelling capabilities. /li liAbility to synthesize complex information into clear and actionable recommendations. /li liFluent English (C1): candidates must be able to operate confidently in English in client‑facing, strategic, and business environments. /li /ul h3Additional Information /h3 h3Why join us? Because we offer reasons such as: /h3 ul libFlexible Benefits (Coverflex): /b Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. /li libGrowth Opportunities: /b You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. /li libFree Online Training: /b You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform “Marcel”. /li libPartner Certifications: /b You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. /li libWork from anywhere: /b Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. /li libAttractive holidays package /b including your birthday Advertising Day off plus some additional days off. Rest is also important! /li libWell‑being: /b We prioritize the well‑being of our staff and organize various health initiatives such as daily meditation or yoga among others. /li /ul pEmployee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. /p pWe are certified as a bGreat Place to Work /b, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! /p pHere at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. /p pIf you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. /p pAll employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti‑Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas. /p /p #J-18808-Ljbffr