Director, Demand Generation & Growth Marketing
3 days ago
Barcelona
ph3Company Overview /h3 pOne Platform, a Whole World Of Opportunity /p pOyster set out to change this by launching a global employment platform that enables companies to hire, pay, and support talent anywhere. We’re proof that a strong, engaged culture doesn't require an office. /p ul liBuilt a distributed team of 400+ across 60+ countries /li liFeatured in Forbes as #9 in FlexJobs Top 30 Companies for remote jobs /li liFormed a diverse leadership team and a workforce that’s 60% female /li liEarned top employee engagement scores /li liRaised $286 million; valued at $1.2 billion /li liAchieved B Corp status in 2023 /li /ul pOur momentum shows the power of global employment, and we’re just getting started! If you want to help us drive change and work remotely, we’d love for you to apply! /p h3Location /h3 pWhile this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. This role requires you to be based within +3 / -6 UTC. /p h3Role Summary /h3 pOyster is seeking a strategic, data-driven Director of Demand Generation Growth Marketing to lead our pipeline generation and growth marketing function at a pivotal moment in our journey. This is a high-impact role at the intersection of performance marketing, digital experience, and lifecycle strategy, one that will directly shape how Oyster acquires, activates, and retains customers at scale. /p pReporting to the VP of Marketing and partnering closely with Sales, RevOps, Product, and Customer Success, you'll own the full demand generation engine: from paid acquisition and conversion optimization to lifecycle programs that drive retention and expansion. We're looking for a leader who combines strong analytical instincts with a bias for execution, and who thrives in fast-paced, distributed environments where ambiguity is the norm and outcomes are what matter. /p pIf you’re energized by building scalable growth systems, leading high-performing teams, and using data to turn insight into action, this is a rare opportunity to shape the future of global work. /p h3Key Responsibilities /h3 pbDemand Generation Pipeline Growth /b /p ul liOwn and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion. /li liLead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend. /li liPartner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes. /li liBuild and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency. /li /ul pbDigital Experience Conversion /b /p ul liOwn digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage. /li liLead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints. /li liTranslate customer and behavioral data into actionable improvements that reduce friction and increase conversion. /li /ul pbLifecycle Marketing Retention /b /p ul liOversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value. /li liDevelop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product. /li liBuild segmented, personalized communications that meet customers where they are and drive meaningful engagement. /li /ul pbAnalytics, Forecasting Experimentation /b /p ul liEstablish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention. /li liManage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals. /li liChampion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs. /li /ul pbPeople Leadership Culture /b /p ul liBuild, mentor, and develop a high-performing, distributed team of growth and demand generation marketers. /li liFoster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership. /li liModel inclusive, empathetic leadership that enables your team to do the best work of their careers. /li /ul pbCross-functional Partnership /b /p ul liServe as the growth marketing lead in GTM planning, bringing clear POVs on pipeline health, channel performance, and growth levers. /li liPartner closely with Product, Sales, RevOps, Brand, and Analytics teams to align marketing initiatives with broader business objectives. /li liCommunicate performance, priorities, and tradeoffs clearly to senior stakeholders across the organization. /li /ul h3Core Requirements /h3 ul li8+ years of experience in demand generation, growth marketing, with at least 4 years in a leadership role. /li liProven track record of driving measurable growth in qualified pipeline, customer acquisition, and revenue in a B2B SaaS environment. /li liDeep expertise across paid media, digital marketing, lifecycle marketing, and marketing analytics. /li liStrong command of growth experimentation, conversion rate optimization, and customer journey management. /li liExperience managing significant marketing budgets and optimizing spend against revenue and pipeline targets. /li liProficiency with modern marketing and GTM tools (e.g., HubSpot, Salesforce, 6sense, Google Ads, LinkedIn Ads) and fluency in marketing data and attribution. /li liExceptional analytical skills, able to move from data to insight to action with clarity and speed. /li liStrong leadership and stakeholder management skills; able to build trust and alignment across functions and time zones. /li liResilient, execution-oriented mindset with a bias for clarity, ownership, and impact. /li liCommitment to inclusive leadership and building teams where diverse perspectives drive better results. /li /ul h3Success Measures /h3 ul liGrowth in qualified customer acquisition and revenue. /li liImproved conversion rates across key digital touchpoints. /li liIncreased customer engagement, retention, and lifetime value. /li liEfficient management of customer acquisition costs and marketing investments. /liliSuccessful development of scalable growth programs and high-performing teams. /li /ul h3You'll also need /h3 ul liA reliable home internet connection and fluency in both written and spoken English. /li /ul h3How We Work Together At Oyster /h3 pOur values guide the work we do, the decisions we make, and the culture that makes us special. We make it happen. We drive change. We build and give trust, and we are a united team. /p pOur mission is to create a more equal world, one global hire at a time. Everything we do ladders up to our mission, and that doesn’t just mean building software. We develop programs, participate in workshops, and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work. /p pWe embrace asynchronous communication and collaborative work and share our practices in the Oyster Public HQ to help other global teams learn from our experiences. /p h3How YOU Work /h3 pWith diverse locations, cultures, and needs, we created How YOU Work; a program supporting your whole human experience at Oyster: /p ul liWork from anywhere: Oyster has no borders or HQ. As long as work is timely, your team is supported, and you're authorized to work where you live, you can work from anywhere. /li liPaid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country. /li liMental health support: Access Plumm, our mental well-being service. /li liWellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet. Spend it on a wide range of options; see the benefits catalogue for ideas. /li liFlexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally. /li liWFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly. /li /ul h3Our Commitment to Accessibility and Trust /h3 pWe embrace diverse perspectives and intentionally build our product and company with an inclusive, global mindset. We encourage you to apply, even if you don’t meet every criterion, and are committed to a trust‑based, thriving environment. /p pOyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process, please email with the subject line: Interview Accommodations. /p pOur available positions are on our careers page. Our team will only contact you from an @oysterhr.com email, and bwe will never ask for money as part of an interview process or job offer. /b If you receive a suspicious email about Oyster jobs or are directed to a site other than please report it via our Compliance and Ethics Helpline. /p /p #J-18808-Ljbffr
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