Manager, Global CRM Marketing Automation
3 days ago
Barcelona
ph3Manager, Global CRM Marketing Automation /h3 pBarcelona, Catalonia, Spain /p h3What we do matters /h3 pAt The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success. /p h3About the Role and Team /h3 pThe Knot Worldwide is seeking a passionate Marketing CRM Automation Manager to join our International CRM team. This role is ideal for a technically-minded marketer who enjoys bringing customer journeys to life through automation, personalization, and data-driven communication strategies. /p pAs a key member of the CRM team, you will help build and execute customer journeys, campaigns, and automated programs across email, push notifications, SMS, and in‑app messaging for our international brands and markets. You will work closely with CRM Strategy, Product, Analytics, and Marketing teams to deliver highly personalized experiences that engage and guide couples throughout their wedding planning journey. /p pThe ideal candidate combines strong marketing instincts with hands‑on technical expertise in Salesforce Marketing Cloud and/or Braze and is excited to grow their CRM automation and lifecycle marketing skills in a fast-paced, global environment. /p pThis is an opportunity to transform customer and business data into meaningful customer experiences while helping scale best‑in‑class CRM programs across The Knot Worldwide's international portfolio. /p h3Responsibilities /h3 ul liBuild, launch, and optimize customer journeys, campaigns, and automations across email, push, SMS, and in-app messaging using Salesforce Marketing Cloud and/or Braze. /li liDevelop and execute personalized, data-driven CRM programs, including behavioral triggers, lifecycle journeys, and automated engagement campaigns. /li liLeverage customer data, Data Extensions, SQL, and audience segmentation to enable sophisticated targeting, personalization, and campaign execution. /li liUtilize HTML, AMPScript, and/or Liquid to build, modify, and personalize CRM communications and templates. /li liPartner closely with CRM Strategy Managers to brainstorm, build, and bring customer lifecycle campaigns and trigger-based programs to life. /li liDesign, execute, and analyze A/B tests across campaigns, journeys, and customer experiences to drive continuous optimization and performance improvements. /li liMonitor campaign, channel, audience, and segment performance, providing insights and recommendations to improve engagement, conversion, and customer experience. /li liBuild and maintain reporting to measure campaign effectiveness and support data-driven decision making. /li liCollaborate cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations teams to support new initiatives, launches, and customer engagement strategies. /li liServe as a Salesforce Marketing Cloud and/or Braze subject matter expert, helping support campaign execution and best practices across multiple international markets. /li /ul h3Successful Candidates have /h3 ul li3–5+ years of experience in CRM marketing automation, including building, testing, and deploying email, push, SMS, and in‑app messaging campaigns. /li li1–3+ years of hands‑on experience with Salesforce Marketing Cloud and/or Braze, including Journey Builder, Automation Studio, Data Extensions, audience segmentation, and campaign orchestration. /li liWorking knowledge of SQL, HTML/CSS, AMPScript and/or Liquid for campaign development, personalization, and automation. /li liExperience building and optimizing customer journeys, triggered campaigns, and lifecycle marketing programs across multiple CRM channels. /li liStrong understanding of email marketing best practices, deliverability, and compliance requirements, including CAN‑SPAM regulations. /li liExperience designing, executing, and analyzing A/B tests to improve customer engagement and campaign performance. /li liAbility to work with complex customer datasets to develop targeted audience segments and personalized customer experiences. /li liStrong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment. /li liExcellent verbal, written, and interpersonal communication skills, with a demonstrated ability to collaborate effectively across Marketing, Product, Analytics, Engineering, and Operations teams. /li liA proactive, curious, and solutions-oriented mindset with a passion for learning, innovation, and continuous improvement. /li liExperience working in a global organization or supporting multiple brands and markets is a plus. /li /ul h3What we love about you /h3 ul liYou Dream Big. You iterate and experiment to drive innovation. /li liYou Love Our Users. You keep our global community at the center of everything you do. /li liYou Do the Right Thing. You strengthen your team through respect, fairness, and inclusion. /li liYou Hustle Every Day. You favor urgency and own your outcomes. /li liYou Win Together. People are at the heart of our success and you play as a team. /li /ul pThis role is and based near one of our office hubs. You’ll be expected to work in the office btwo days a week /b as part of our hybrid work model. /p h3What you love about us /h3 pWe believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the moments that matter, both in and out of the office. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people. /p h3 is our approach to hybrid work /h3 pIt’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward. /p ul libFor roles, /b this includes regular in-office time to foster collaboration and connection. /li libFor roles not eligible for in-office expectations, /b we support connection through virtual collaboration and intentional gatherings. /li /ul pTo facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C. /p h3US Notice /h3 pThe Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. /p h3Privacy Notice /h3 pThe Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. For more information, please consult our bPrivacy Policy /b. /p /p #J-18808-Ljbffr