Marketing Manager
2 days ago
Basingstoke
Product & Growth Manager \n\n • Location: Remote/Home Based (with occasional travel to the South of England)\n, • Salary: £45,000 - £60,000 DOE + Benefits\n, • Hours: Full-Time\n, • Contract: Permanent\n\n We are excited to offer an opportunity for an ambitious and commercially minded Product & Growth Manager to join a growing specialist services organisation. This role is ideal for someone who is driven to enhance business-to-business products and services, ensuring effective product positioning, proposition development, and lead generation. \n Day-to-day of the role: \n\n • \n Product & Proposition Development: \n \n • Develop compelling product and service propositions that resonate with target markets.\n, • Translate technical details into clear, customer-focused messaging that highlights the value of our offerings.\n, • Support go-to-market strategies for new and existing services, ensuring optimal presentation and packaging.\n, • Continuously analyse market trends, customer needs, and competitive landscape to refine product offerings.\n \n, • \n Marketing & Campaign Delivery: \n \n • Design and implement effective multi-channel marketing campaigns.\n, • Manage and enhance website content, including landing pages and product descriptions.\n, • Create high-quality sales collateral, presentations, and marketing materials.\n, • Write engaging content for various platforms such as articles, case studies, and email campaigns.\n \n, • \n Demand Generation & Growth: \n \n • Spearhead lead generation initiatives to drive enquiries and revenue growth.\n, • Optimize customer journeys and conversion opportunities across all digital platforms.\n, • Monitor and analyse campaign performance to continuously improve marketing effectiveness.\n \n, • \n Market Insight & Commercial Support: \n \n • Conduct thorough market and competitor research to stay ahead of industry trends.\n, • Gather and utilise insights from customers and internal stakeholders to inform strategic decisions.\n, • Support broader commercial growth initiatives with actionable insights and robust execution.\n \n\n Required Skills & Qualifications: \n\n • Proven experience in B2B marketing, preferably within sectors like Professional Services, Consultancy, or SaaS.\n, • Strong commercial acumen with a clear understanding of revenue generation processes.\n, • Excellent copywriting and communication skills, capable of crafting compelling messages.\n, • Proficiency in using CRM and marketing automation platforms.\n, • Robust project management skills, with the ability to manage multiple initiatives simultaneously.\n, • Confidence in engaging and influencing senior stakeholders.\n, • A practical, hands-on approach to marketing and growth activities.\n\n Benefits: \n\n • Competitive salary ranging from £45,000 to £60,000, dependent on experience.\n, • Fully remote working with flexible arrangements.\n, • Direct interaction with senior leadership, offering significant exposure and impact.\n, • High levels of autonomy and ownership over projects.\n, • Opportunities for career advancement in a supportive and collaborative environment.\n, • Comprehensive benefits package designed to support your professional and personal growth.\n\n To apply for the Product & Growth Manager position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role.