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Marketing & Sales Manager DACH (Germany, Austria, Switzerland)Salary: £40,000 £45,000 per annum (dependent on experience)Contract: Full-TimeLocation: Warwick (Hybrid 23 days per week in the office)OverviewAn exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland).This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences.Key ResponsibilitiesRegional Strategy & LeadershipDevelop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH marketTake ownership of regional performance, setting targets and driving execution across marketing, sales, and account managementBuild and develop a regional team over time, including hiring, coaching, and performance managementAct as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment prioritiesMarketing Strategy, Research & ExecutionLead market research initiatives to understand customer segments, buyer behaviour, and competitor activityTranslate insights into effective positioning, messaging, and campaign strategiesLocalise and optimise marketing channels including digital, email, paid media, content, and offline materialsCollaborate with wider teams to adapt and scale campaigns for the DACH regionEstablish effective performance tracking and reporting, even in limited data environmentsSales Growth & Account ManagementDrive revenue growth across eCommerce and regional sales channelsManage and develop key accounts and strategic partnershipsAlign marketing activity with commercial outcomes through targeted sales activation strategiesOversee and optimise the full customer journey from acquisition to retentionPartnerships & Market PresenceDevelop relationships with industry partners, ambassadors, and key stakeholdersIdentify and manage participation in relevant trade shows, exhibitions, and eventsPlan and deliver regional campaigns, events, and presentations to internal and external audiencesProduct LaunchesLead regional go-to-market strategies for new product launchesEnsure messaging, pricing, and channel strategies are tailored to local marketsCoordinate cross-functional launch activityGather and report market feedback to inform future product developmentReporting & AnalysisMonitor and report on regional marketing performance, sales results, and pipeline activityProduce clear, data-driven insights to support decision-makingTrack competitor activity, pricing strategies, and market trendsKey RequirementsProven experience in a senior marketing and sales role, ideally within the DACH regionStrong background in marketing strategy, research, and campaign executionDemonstrated success in driving revenue growth within an established marketExperience building, leading, and developing teamsIn-depth understanding of DACH business culture and market dynamicsFluent German and strong English communication skillsAnalytical mindset with the ability to make informed decisions using incomplete dataStrong stakeholder management and presentation skillsDesirable ExperienceExperience within hardware, SaaS, construction, or related industriesKnowledge of eCommerce platforms, CRM systems, and marketing automation toolsUnderstanding of SEO, PPC, CRO, and paid social channelsExperience launching products into European marketsAdditional European language skillsPackage & BenefitsCompetitive salaryHybrid working modelPension and private healthcare25 days annual leave plus bank holidaysEnhanced parental leaveShare schemeProfessional development opportunitiesAdditional employee perks and benefitsTPBN1_UKTJ

Role Purpose: Location- Ruddington, Nottinghamshire Level - Manager/ Professional Department - Marketing Working Pattern - Hybrid (three days a week in the head office) Benefits - _ Salary - 40,000 - 43,000 Were looking for a commercially minded Marketing Manager to help accelerate growth across Ideagens fastscaling SaaS portfolio. This is an exciting opportunity for an innovative selfstarter who enjoys taking ownership and making a measurable impact on revenue. Youll lead all marketing activity from campaign creation to website optimisation and paid media, working closely with BDR and Sales to generate demand, unlock new opportunities and fuel pipeline growth. Blending strategy with handson delivery, youll have the freedom to test, learn and innovate in a fastpaced environment where your ideas can directly influence business success. Responsibilities: The overall purpose of this role is to generate sales opportunities from marketing activities. Key responsibilities will include: • Creating compelling marketing materials to drive lead generation activities, • Taking ownership of campaign activity and reporting on success against KPIs, • Supporting demand generation strategy and contributing ideas for new activity, • Creating supporting go-to-market messaging and assets for sales enablement, • Using digital channels to amplify content, including social (organic and paid), PPC, email, and other digital channels, • Supporting pipeline growth by working closely with BDR and Sales across webinars, content marketing, website, paid ads, and email, • Managing website content, landing pages, and forms to support campaigns, • Understanding the competitive landscape, target audiences, personas, brand proposition, and key messages to develop materials that drive engagement and response Skills and Experience: • Self-sufficient, capable of creating and executing campaigns and reporting on results, • Experience in B2B SaaS marketing and lead generation activities, • Strong affinity for helping sales teams achieve revenue targets, • Commercially-minded, with a focus on pipeline growth and key marketing metrics, • Excellent written and verbal communication skills, • Creative thinker, able to contribute new campaign ideas and refine ongoing activity, • Analytical and able to make data-driven decisions to optimise results, • Excellent team player, outgoing and proactive Desirable • Experience using Salesforce, Pardot, and HubSpot (or similar) preferable About Ideagen Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. Were building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, youll thrive at Ideagen! What is next? If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps. To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at . All matters will be treated with strict confidence. At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place! #INDMP #LI-NOTTINGHAM

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