Global Consumer Copywriter (Ecommerce & Product Content)
19 hours ago
Madrid
About Signify Through bold discovery and cutting‑edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we’re breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.Global Consumer Copywriter Role OverviewWe’re seeking a creative and strategic Copywriter who can craft persuasive, high‑impact messaging that strengthens brand positioning, engages audiences, and drives measurable results. This role sits at the center of the global content creation process, ensuring that product information provided by Business Units is translated into high‑quality, brand‑consistent, and SEO‑optimized content across multiple brands and digital channels. You’ll transform ideas into compelling content across multiple platforms, ensuring every word aligns with our voice, resonates with our audience, and inspires action.Working in close collaboration with Mar Com, Product Managers, digital teams, and other copywriters, the role ensures that product and campaign messaging is coherent across consumer touchpoints. The copywriter will contribute to building structured content frameworks, scalable messaging systems, and efficient workflows, supporting the transition toward AI‑enabled content production.What You’ll DoDevelop persuasive brand messaging and create clear, compelling copy that supports brand reputation, marketing objectives, and stakeholder engagement across digital and traditional channels.Write and adapt content for websites, social media, email campaigns, advertising materials, internal communications, and executive messaging.Collaborate with marketing, communications, and cross‑functional teams to turn strategic goals into impactful narratives that connect with target audiences.Support campaign execution by developing messaging frameworks and creative concepts that drive engagement, conversions, and brand awareness.Maintain brand voice consistency by ensuring a consistent tone and messaging style across all touchpoints.Optimize for performance by analyzing engagement metrics and audience insights to refine copy and improve effectiveness across platforms.Apply SEO best practices to product and digital content to support discoverability, keyword relevance, and search performance while maintaining strong consumer messaging.What You BringBachelor’s degree in Communications, Marketing, Journalism, or a related field.Native English speaker with excellent writing and editing skills.3–6 years of experience in copywriting, marketing communications, or content development.Strong portfolio demonstrating persuasive writing across multiple formats.Ability to translate technical product information into compelling consumer messaging.Ability to write for different audiences, tones, and platforms.Understanding of brand positioning and messaging strategy.Familiarity with digital marketing principles and performance‑driven content.Strong collaboration and project management skills.Ability to interpret analytics and apply insights to improve content performance.Everything We’ll Do for YouWe’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.Equal Opportunity EmployerSignify is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status. As an equal opportunity employer, Signify is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888‑367‑7223, option 5, for assistance.Pay Transparency Nondiscrimination PolicySignify North America Corporation (“Signify”) will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by Signify, or (c) consistent with Signify's legal duty to furnish information.We are Signify, the new company name of Philips Lighting, and we light up the world! Our purpose is to unlock the extraordinary potential of light for brighter lives and a better world. Join the undisputed leader in the lighting industry and be part of our diverse global team.