Product Marketing Manager - Water Filtration & E-Commerce
11 days ago
Lake Oswego
Job Description The Product Marketing Manager is responsible for driving profitable growth of the company’s water filtration product portfolio across e-commerce, retail, distribution, and OEM channels. This role combines product management, product development, market intelligence, and digital commerce leadership to ensure products are competitively positioned, customer-focused, and optimized for online sales performance, particularly on Amazon. The ideal candidate possesses deep experience in water filtration, consumer durable goods, or related industries and has a proven track record managing product lifecycles, developing new products, and growing Amazon and other e-commerce channels. Key Responsibilities Product Strategy & Portfolio Management • Develop and execute product portfolio strategies aligned with company growth objectives., • Manage the complete product lifecycle from concept through launch, growth, and end-of-life., • Conduct competitive analysis, market research, and customer insight studies to identify opportunities and threats., • Recommend pricing, positioning, packaging, and product differentiation strategies., • Evaluate portfolio profitability and recommend actions to improve margins and market share., • Create annual product roadmaps and new product introduction plans. Product Development & Innovation • Lead cross-functional new product development projects from ideation to commercialization., • Collaborate with engineering, sourcing, quality, regulatory, and manufacturing teams to define product requirements., • Translate customer and market needs into product specifications and business cases., • Coordinate product testing, validation, certification, and commercialization activities., • Monitor emerging technologies, regulatory changes, and industry trends in water treatment and filtration., • Manage product launch schedules and ensure readiness across all sales channels. Amazon & E-Commerce Leadership • Own Amazon marketplace growth strategy, including revenue, profitability, and market share objectives., • Optimize product listings, A+ Content, Brand Store, SEO keywords, and conversion rates., • Manage Amazon advertising programs including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional campaigns., • Analyze key performance indicators such as traffic, conversion rates, advertising ROI, Buy Box performance, and customer reviews., • Partner with sales and operations teams to maintain inventory health and forecast demand., • Identify opportunities for marketplace expansion, new product launches, and competitive differentiation., • Support growth across additional e-commerce platforms including company websites, Walmart Marketplace, Wayfair, and other digital channels. Marketing & Sales Enablement • Develop product positioning, value propositions, and go-to-market strategies., • Create sales tools, product training materials, competitive comparisons, and launch communications., • Support key account presentations and customer meetings., • Partner with marketing teams to develop digital campaigns, promotional programs, and content strategies., • Monitor customer feedback and recommend product or marketing improvements. Business Analysis & Reporting • Track product performance, sales trends, customer feedback, and profitability metrics., • Develop forecasts and business cases for product investments., • Prepare monthly and quarterly performance reports for leadership., • Monitor industry, competitor, and channel developments to guide strategic decisions. Qualifications Required • Bachelor’s degree in Marketing, Business, Engineering, Product Management, or related field., • 7+ years of product management, product marketing, or category management experience., • 5+ years of Amazon marketplace management experience., • Experience managing product development projects from concept to launch., • Strong analytical and financial skills., • Experience with Amazon Seller Central and/or Vendor Central., • Advanced proficiency in Microsoft Excel and data analysis., • Strong project management and communication skills. Preferred • Experience in water filtration, water treatment, pool & spa, plumbing, appliance, or related industries., • Familiarity with NSF, WQA, EPA, or other water industry certifications and standards., • Experience with SAP, Power BI, Google Analytics, Helium 10, Jungle Scout, or similar tools., • Experience managing private-label, OEM, or branded product portfolios., • MBA or advanced business degree. Key Performance Indicators (KPIs) • Product portfolio revenue growth, • Gross margin improvement, • New product launch success rate, • Amazon sales growth, • Amazon advertising ROI (ROAS), • Conversion rate improvement, • Market share growth, • Product launch timeline adherence, • Customer review ratings and quality metrics, • Inventory turns and forecast accuracy