Fashion Communications Officer Temporary (Madrid)
4 days ago
Madrid
ph3Fashion Communications Officer Temporary /h3pbLocation: /b Madrid /ppbRole: /b /ppTo communicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close‑knit global PR function. /ppResponsible for dealing daily with key fashion and consumer press and influencers, being instrumental in ensuring maximum relevant coverage is achieved for the brand. /ppTo work collaboratively to amplify brand opportunities and positive customer engagement through social and multi‑channel platforms. /ppTo lead the local team in Fashion Comms strategy execution, maintaining a general perspective across the marketing area and effectively aligning strategies with other departments. /ph3Key Responsibilities: /h3ulliSupport the senior PR management team in the development and execution of the global brand PR strategy on a local level in Spain and Portugal. /liliDirect and decide priorities on a daily basis regarding brand presence in the press and aligned with influencer marketing activity. /liliOversee the execution of the Creators Club (marketing influencer activity) in assigned markets. /liliManage PR and influencer agencies in assigned markets. /liliDevelop and maintain close relationships with all relevant external and internal stakeholders. /liliMonitor media on a day‑to‑day basis and oversee PR brand reports with the junior PR team, as required. /liliWith cultural insight, drive interest and passion for the brand through the development of bespoke innovative communications initiatives that drive consumer engagement for both product and the brand. /liliConnect with the CRM, SEO, Digital, and Paid teams to align actions and investments in IB. /liliWork closely with the global PR, creative, external comms, Primark Cares and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360‑degree manner. /liliConnect the objectives with local needs, and work on a reputation plan. /liliSupport the senior Fashion Communications management team on global projects. /liliWork with and develop the PR skills of the junior PR team, ensuring the smooth running of the press office and showroom. /liliComplete management of relevant local PR projects and events including strategic planning, budget management and execution, e.g. events and photo shoots. /liliLocal execution of product collaborations, as required – celeb/influencer, etc. /li /ulh3Essential knowledge, education, skills and experience: /h3ulliExperience in a similar PR role. /liliGlobal visibility of the marketing area, understanding the connection of the department's tasks with other areas such as sales, VM, CRM, SEO, digital, social, etc. /liliIn depth knowledge of local press and influencer landscape with excellent contacts and reputation. /liliUnderstanding of influencer analytics and talent cost scales. /liliExperience in managing influencer product collaborations. /liliHighly organised, detail‑oriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management. /liliExcellent planning and organisation skills, ability to multi‑task, plan and prioritise work schedule for self and team and work within agreed timescales. /liliExcellent attention to detail and an ability to analyse and interrogate high volumes of data as well as demonstrating an ability to focus on higher level overview. /liliProven ability in managing sensitive matters whilst ensuring all Primark information remains confidential to the business. /liliBe a collaborative team player with excellent interpersonal/communication skills. Proven ability in developing effective working relationships across all levels of the organisation. /liliEffective and persuasive presentation skills, including the ability to present complex information in an understandable manner to all areas of the business. /li /ulpCompromiso con igualdad de oportunidades /ppAl igual que nuestra moda, nuestra cultura se adapta a cada individuo. Nos esforzamos por crear un lugar de trabajo inclusivo donde las personas puedan ser ellas mismas, acceder a oportunidades y prosperar juntas. /p /p #J-18808-Ljbffr