Performance Marketing Manager
4 days ago
Barcelona
ppScopely is looking for a Performance Marketing Manager to join our Marketing team in Barcelona on a Hybrid basis. /p pAt Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily. /p h3What You Will Do /h3 ul liManage and optimize large-scale User Acquisition budgets to drive profitable growth /li liExecute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels /li liDesign and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities /li liAnalyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies /li liPartner cross-functionally with Product, Creative, Data, and Marketing teams to improve full‑funnel performance /li liIdentify and scale strategic acquisition partnerships and new growth opportunities globally /li liContribute creative insights and testing strategies to improve ad performance and acquisition efficiency /li liStay current on market trends, platform changes, and best practices in mobile performance marketing /li /ul h3What You Will Need /h3 ul li3+ years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps /li liProven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities /li liStrong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization /li liHands‑on experience with platforms such as Google Ads, Meta, and AppLovin; DSP, ad networks, and rewarded advertising experience is a plus /li liStrong analytical and problem‑solving skills with the ability to make data‑driven decisions in fast‑paced environments /li liStrong communication, stakeholder management, and ownership mindset /li liAdvanced Excel skills, AI tools, and data visualization platforms (e.g., Looker) are a plus /li liExperience working cross‑functionally with Product, Creative, Data, and Marketing teams /li liBA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field /li liPassion for mobile advertising, experimentation, and continuous optimization /li /ul h3About Scopely /h3 pScopely is a leading video game and global interactive entertainment company, creating, developing, publishing, and live‑operating a diverse portfolio of mobile games such as MONOPOLY GO! and Pokémon GO. Founded in 2011, we have become one of the fastest growing mobile games companies globally. /p h3Notice to Candidates /h3 pScopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com. /p pShould you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice. /p pEmployment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law. /p /p #J-18808-Ljbffr