E-Commerce Performance and SEO Manager
16 hours ago
A Coruña
ppReporting directly to the Chief Digital Officer, the E-Commerce Performance Marketing SEO Manager is responsible for creating and implementing online marketing strategies to drive traffic to the site, that bring sales and revenue for Guess e-commerce website. He/she will be responsible for driving qualified traffic, customer acquisition, revenue growth, and online visibility through paid and organic digital channels. Another task will be the supervision of the entire Performance Marketing team and all the activities performed by it. /p h3Core Job Responsibilities /h3 ul liPlan, execute, and optimize paid acquisition campaigns across channels such as: /li liGoogle Ads /li liMeta Ads (Facebook/Instagram) /li liTikTok Ads /li liProgrammatic/display networks /li liAffiliate marketing /li liManage media budgets and maximize ROI, ROAS, CAC, and conversion performance. /li liDevelop full-funnel acquisition strategies for awareness, consideration, and conversion. /li liConduct audience segmentation, retargeting, and customer lifecycle campaigns. /li liMonitor campaign KPIs and prepare performance reports/dashboards. /li liLead A/B testing for ads, landing pages, creatives, and conversion funnels. /li liCoordinate with creative and content teams on ad assets and messaging. /li liIdentify growth opportunities through data analysis and experimentation. /li /ul h3SEO Responsibilities /h3 ul liDevelop and execute comprehensive SEO strategies to increase organic traffic and rankings. /li liOptimize on-page SEO elements: /li liMetadata /li liInternal linking /li liContent structure /li liTechnical SEO improvements /li liPartner with content teams to build SEO-driven editorial calendars and landing pages. /li liMonitor website health, crawlability, indexation, and Core Web Vitals. /li liManage technical SEO initiatives with developers. /li liTrack rankings, traffic, and SEO KPIs using tools such as: /li liGoogle Analytics /li liGoogle Search Console /li liSEMrush /li liAhrefs /li liStay updated on search engine algorithm changes and industry trends /li /ul h3Requirements /h3 ul liAt least 8 years' experience in web-marketing and CRO environment /li liAt least 8 years' experience in SEO and analytics Tools as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console tool /li liExcellent knowledge of Office package, especially Excel /li liHTML good knowledge /li liProficiency knowledge of English language (both written and spoken). Any additional language is a plus /li liMust possess strong leadership skills and be precise, well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast-paced environment /li liAttention to detail and follow-up /li liExcellent analytical and time management skills. Preference to work with number /li liExcellent execution, high respect of deadlines and good level of proactivity /li liSense of ownership and pride in the performance and its impact on company's success /li liCapability of adapt to changes and work under pressure /li liCritical thinker and problem-solving skills /li liCapability to work under strict, short deadlines /li liPositive attitude, team player, ability to work independently and to coordinate projects and people /li liLead, mentor and support the other team members /li liDemonstrates strong decision-making ability /liliAbility to drive apply continuous improvement in process and tools /li liAbility to establish and maintain harmonious working relationships with co-workers, staff and external contacts, and to work effectively in a professional team environment /li liExcellent interpersonal and communication skills with the ability to interact with a diverse group at all level /li liInterested to work in an international environment and to network with worldwide business units /li /ul h3Benefits /h3 ul liAn International, fresh and dynamic working environment /li liBalance between work and personal life: Smart Working (Hybrid work model) and Time flexibility; /li liPhysical Mental Health programs, sustainable projects and workshop promoted by Guess Community /li liArts, sports and social events outside the office, thanks to our Guess Fun activities! /li liTraining Development platform and paths /li liDiscount on our products both online and in stores /li /ul /p #J-18808-Ljbffr