Performance Marketer (Freelancer) – Paid Media
4 days ago
Barcelona
ph3Overview /h3pPerformance Marketer (Freelancer) – Paid Media at Webfleet. We are looking for a Performance Marketing Freelancer with strong expertise in paid media and a passion for demand generation and brand building. You will work in the Upper Funnel Squad at our Barcelona office, combining brand awareness and demand generation to grow Webfleet’s visibility, trust, and engagement among target B2B audiences who are not yet in-market. You will join a dynamic, cross-functional team and report to the squad’s internal digital marketer, collaborating with the SEO Squad, Creative team, and Product Owner. /p h3What you’ll be doing /h3 ul liPlan, launch, and optimise TOF and MOF paid media campaigns across LinkedIn, Meta, YouTube, Display and Reddit—including amplification of thought leadership content (PR, reports, interviews, case studies, webinars) and support for growing Webfleet’s owned channels (e.g. LinkedIn newsletter and Page followers). /li liBuild and refine audience segments based on firmographics, job roles, interests and intent signals. /li liRun lead generation campaigns using forms, gated content, and retargeting flows to convert awareness into MQLs. /li liTrack, analyse, and report on standard funnel KPIs (reach, video views, engagement rate, retargeting pool growth, CPL, MQL-to-SQL) and upper-funnel metrics relevant to AI-driven landscapes (e.g., brand citation share). /li liRecommend and test landing page improvements in collaboration with internal stakeholders and designers. /li liDeliver performance insights to optimise channel mix, creative strategy and targeting. /li liCoordinate test-and-learn experiments with the internal digital marketer to drive ongoing performance improvement. /li /ul h3What we expect from you /h3 ul li3–5+ years of digital paid media experience running and optimising campaigns across LinkedIn Ads, Meta Ads, YouTube, Display (GDN) and ideally Reddit, focusing on B2B demand generation and brand building. /li liYou are set up in Spain to work as a freelancer in Barcelona (autónomo or your own services company) with the ability to invoice directly. /li liYou leverage AI and automation to work smarter. /li liYou understand the full upper- and mid-funnel journey and translate insights into actionable steps to grow owned audiences and retargeting pools. /li liYou are data-driven and ROI-focused, comfortable with analytics tools (GA4 or PIWIK Pro, Looker Studio, Supermetrics) to track reach, engagement, CPL and AI-era metrics like brand citation share. /li liYou thrive in an agile, collaborative environment, comfortable in cross-functional squads and using Jira/Confluence for alignment. /li liYou communicate clearly, providing performance insights and optimisation recommendations to help hit awareness, engagement and MQL goals. /li liYou’re a self-starter who loves testing and learning, bringing ideas for audience segmentation, messaging, and channel mix while maintaining cost efficiency. /li liYou’re detail-oriented and organised, able to juggle multiple campaigns, coordinate experiments and document learnings for continuous improvement. /li /ul h3Why you’ll love working with us /h3 ul liWork in a fast-moving, international squad closely aligned with SEO and creative peers. /li liCulture that values experimentation, speed, and collaboration. /li liOpportunity to shape Webfleet’s presence in AI-driven search environments, future-proofing our marketing engine. /li liFreedom to bring creative ideas and test new approaches while staying cost-efficient. /li /ul h3The good stuff /h3 ul liThe flexibility of a freelance setup with a high-impact mission. /li liWork with a talented, international team in Barcelona. /li liExposure to agile squad ways of working. /li liA project at the forefront of AI-driven search and demand generation in B2B marketing. /li /ul h3Who we are /h3 pWebfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. Webfleet contributes to The Bridgestone E8 Commitment across eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. For more information, visit webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. /p pstrongHow to apply /strong: Please apply and upload your CV. Pre-employment screening might be part of the selection process. We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. /p h3Notes /h3 ul liReferrals increase your chances of interviewing at Webfleet by 2x. /li liGet notified about new Marketer jobs in Barcelona, Catalonia, Spain. /li /ul /p #J-18808-Ljbffr