International Vendor CRM Manager
15 days ago
Barcelona
About the Role Experiencia, cualificaciones y habilidades interpersonales, ¿tiene todo lo necesario para triunfar en esta oportunidad? Descúbralo a continuación. We are seeking a CRM Marketing Manager, Vendor (International Markets) to lead lifecycle marketing strategy across our global vendor business in the UK, Spain, Italy, France, Portugal, Brazil, Mexico, and India. Responsibilities • Own CRM lifecycle strategy across international vendor markets, driving programs that support acquisition, activation, engagement, retention, and market growth., • Define regional CRM priorities, engagement strategies, and lifecycle frameworks that balance global scalability with local market nuance., • Adapt and evolve global CRM programs into locally relevant strategies based on market trends, customer behavior, business objectives, and regional opportunities., • Serve as the strategic CRM partner to regional stakeholders, influencing market-level growth initiatives and customer engagement approaches., • Identify opportunities to expand and optimize always‑on lifecycle programs, automated journeys, and behavior‑based engagement strategies across international markets., • Lead localization strategy across CRM channels, ensuring messaging, journeys, offers, and customer experiences align with regional audiences and compliance requirements., • Drive audience segmentation, personalization, and targeting strategies that improve lifecycle performance and customer relevance., • Translate business goals and lifecycle priorities into scalable CRM journeys, campaign frameworks, and activation plans., • Monitor and analyze market-level CRM performance trends, applying insights and experimentation strategies to improve engagement, conversion, retention, and operational efficiency., • Partner closely with Global CRM Strategy, Campaign Operations, Audience/Data teams, Product, and regional marketing teams to align lifecycle initiatives and execution priorities., • Build and optimize CRM campaigns and automated journeys within Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) to support regional lifecycle strategies., • Help evolve operational processes, workflows, and campaign frameworks that improve scalability and execution consistency across international markets. Qualifications • 6–8+ years of experience in CRM marketing, lifecycle marketing, or marketing operations., • Hands‑on experience building campaigns in Salesforce Marketing Cloud (required)., • Deep familiarity with CAN‑SPAM, GDPR, and other local compliance (required)., • Strong understanding of email, SMS, and push marketing best practices., • Experience with segmentation logic and audience targeting., • Familiarity with A/B testing, performance tracking, and campaign optimization., • Experience working across multiple markets or global teams is a strong plus., • Strong project management skills and ability to manage multiple priorities., • Excellent communication and collaboration skills in a cross‑functional, global environment. What We Value in You • You Dream Big. You iterate and experiment to drive innovation., • You Love Our Users. You keep our global community at the center of everything you do., • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion., • You Hustle Every Day. You favor urgency and own your outcomes., • You Win Together. People are at the heart of our success and you play as a team., • Commit to our customers, leading with head and heart., • Raise the bar, defining “great” and working backwards., • Be all in, taking ownership and debating openly., • Celebrate impact, measuring success by the outcomes you create. Work Arrangement • Hybrid work approach: -eligible roles include regular in‑office time; non‑eligible roles supported by virtual collaboration., • Office locations: Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; Washington, D.C. Equal Employment Opportunity Statement The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. xcskxlj The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. #J-18808-Ljbffr