Brand Marketing Lead
hace 12 horas
Madrid
Panxo turns the interests and questions people explore through AI into actionable, privacy‑conscious audience intelligence that advertisers can activate across premium, directly connected publisher media.As AI becomes a primary starting point for discovery, research and decision‑making, Panxo interprets the intent behind these journeys and connects it with relevant content and advertising opportunities. This intelligence powers how audiences are built, how media is curated and how campaigns are activated.Panxo brings together an AI audience intelligence layer, direct publisher supply, Panxo Curator and DESK, our own DSP and media‑buying platform.Through direct relationships and integrations with leading media groups across the US and Europe, Panxo directly manages 25 billion ad opportunities every month. Advertisers can activate Panxo’s audience and media products through DESK, via Deal IDs or through selected external DSP partnerships.THE ROLEPanxo is looking for a Brand Marketing Lead to own how Panxo looks, sounds and shows up in the market.You will turn new partnerships, product launches, audience insights and company milestones into stories that travel—and create the content, visuals and experiences that bring those stories to life across press, social media, our website, partner channels and industry events.This is a hybrid and highly hands‑on role combining brand strategy, corporate communications, PR, content, graphic design and events. You will be expected to define the strategy and personally execute much of the work, while managing specialist agencies and production partners when needed.This is not a conventional performance marketing position. Your mission is to build recognition, credibility and a distinctive global identity for Panxo within adtech, media and AI.BRAND STRATEGY AND NARRATIVEDefine and evolve Panxo’s positioning, brand narrative, tone of voice and key messages.Make Panxo’s technology clear, relevant and compelling to publishers, advertisers, agencies, DSPs, partners and the media.Ensure that Panxo communicates consistently across every market and touchpoint.Identify opportunities for Panxo to lead conversations around AI, audiences, media curation and the future of RPORATE COMMUNICATIONS AND PRTurn new agreements, integrations, launches and company milestones into newsworthy stories.Write press releases, partnership announcements, articles, executive communications and thought‑leadership content.Build a communications plan around every important announcement across earned, owned and partner channels.Develop relationships with journalists, publications, analysts and industry voices across adtech, advertising, media and AI.Manage external PR agencies and communications partners when required.Prepare Panxo’s leadership for interviews, panels, presentations and speaking opportunities.Protect the accuracy, credibility and consistency of all external NTENT AND DISTRIBUTIONOwn Panxo’s global editorial and communications calendar.Manage Panxo’s presence across Linked In, the company website, newsletters and other relevant channels.Adapt each story into multiple formats, including social posts, articles, visual explainers, presentations, videos and partner ordinate amplification with publishers, advertisers, technology partners and other companies involved in Panxo announcements.Build a consistent publishing rhythm that keeps Panxo visible between major asure reach, engagement, media coverage, share of voice and the commercial impact of brand activity.BRAND IDENTITY AND CREATIVE DESIGNOwn and evolve Panxo’s visual identity and brand guidelines.Personally design high‑quality assets for social media, announcements, campaigns, presentations, reports and sales materials.Create reusable templates and visual systems that allow Panxo to communicate consistently and efficiently.Translate complex technical concepts into simple, polished and memorable visual communication.Direct photography, video, motion design and external creative production when needed.Maintain a high creative standard across every internal and external touchpoint.EVENTS AND MARKET PRESENCEDefine how Panxo appears at conferences, trade shows, partner events and private industry gatherings.Develop the creative concept for stands, screens, signage, presentations, merchandise and supporting materials.Ensure that Panxo’s event presence reflects the quality and ambition of the ordinate event communications before, during and after each appearance.Support leadership with presentations, speaker materials and on‑stage storytelling.Represent Panxo confidently with partners, media and industry audiences.WHAT WE’RE LOOKING FOR5+ years of experience across brand marketing, communications, PR, creative marketing or a related role.Experience in adtech, martech, media, AI or another complex B2 B technology sector.Exceptional written and spoken English.The ability to turn technical products and commercial agreements into clear, interesting stories.Professional‑level graphic design skills and a strong portfolio of brand and marketing work.Proficiency with Figma, Adobe Creative Cloud or equivalent professional design tools.Experience producing company announcements, launches, thought leadership and multi‑channel content.Strong understanding of Linked In, digital publishing, media relations and content distribution.Experience creating or directing the visual presence of a company at industry events.Excellent editorial judgment and attention to detail.Strong executive presence, exceptional interpersonal skills and the confidence to represent Panxo externally.A hands‑on mentality: you enjoy creating the work, not only briefing or approving it.The ability to manage several launches, channels and deadlines simultaneously.High creative standards combined with commercial awareness.Experience using AI tools to improve research, ideation, content and creative production.STRONG ADVANTAGESExisting relationships with journalists or publications covering adtech, advertising, media or AI.Previous experience working directly with founders or executive teams.Experience creating category narratives for an emerging technology company.Skills in motion design, video production, photography or web design.Experience managing PR, event or creative agencies.Additional languages relevant to Panxo’s international markets.WHAT SUCCESS LOOKS LIKEPanxo has a distinctive and consistently executed global identity.New partnerships and product launches become credible, widely distributed industry stories.Panxo maintains a strong and regular presence across its owned channels.Publishers, agencies, advertisers and DSPs clearly understand what makes Panxo different.Panxo’s leadership is increasingly visible in relevant media and industry conversations.Every event, announcement and visual asset strengthens the same recognizable brand.Brand activity supports commercial conversations, partnerships and long‑term company growth.