Brand, Seo & Social Media Specialist - (Hybrid)
1 day ago
Barcelona
As you contemplate your future, you might be asking yourself, "What's the next step?" Start your journey with us!We're seeking an experienced Brand, SEO, Social Media Specialist to join our Marketing Liligo team in Barcelona (Hybrid) to support the creation, optimization, and publication of content across Liligo’s main digital touchpoints. Your role will combine SEO content production, editorial coordination, CMS integration, social content adaptation, and brand consistency.You will work closely with the SEO Lead and the marketing team to produce high-quality content for the French market, improve Liligo’s organic visibility, and ensure that our tone of voice remains clear, useful, transparent and inspiring across all channels.In this role, you will be working for Liligo, our travel search engine which instantly compares available flights, trains, bus, car rentals and hotel offers; all on the same websiteto help users find the best deals and simplify travel planning. Based in Paris, simple, objective and transparent, it serves over a million unique monthly visitors across seven languages.What you will do:Contribute to the editorial calendar for the Liligo Magazine, SEO pages, landing pages and selected external ordinate day‑to‑day content production based on priorities defined with the SEO Lead and marketing team.Help ensure that all content follows Liligo’s tone of voice, editorial guidelines and brand positioning.Review and improve existing content to maintain quality, consistency and relevance over time.Write, edit and proofread high‑quality digital content, including blog posts, travel guides, SEO landing pages, newsletters and social media copy.Adapt editorial and SEO content into engaging formats for social channels such as Instagram, Tik Tok, Facebook, Pinterest and Linked In.Support CRM and newsletter content by reviewing copy, tone of voice and visual consistency in close collaboration with the CRM Manager.Turn travel insights, trends and user needs into clear, useful and engaging content for travelers.Create SEO‑oriented content for Liligo’s website, including blog articles, travel guides, landing pages and destination pages.Use AI tools where relevant to support and accelerate the writing process, while ensuring strong editorial quality, accuracy and brand consistency.Publish and integrate content directly into the CMS, ensuring each page is properly formatted, structured and ready to go live.Work with the SEO Lead to follow content priorities, update existing pages and track the performance of published content.Create simple and effective visual assets to support content distribution, including social media visuals, banners, stories, basic short‑form videos and newsletter visuals.Use agile creative tools such as Canva, Cap Cut or similar platforms to adapt existing templates and produce daily content llaborate with designers or external creative teams for larger campaigns when needed.Monitor key content performance indicators such as organic traffic, engagement, social interactions and newsletter performance.Use tools such as Google Search Console, SEMrush, GA4 or internal dashboards to understand what works and identify opportunities for improvement.Use modern AI tools to streamline content workflows, generate content variations, support research and improve production efficiency.What you need to succeed:2 to 4 years of experience in content marketing, digital content, copywriting, SEO content or a related role, ideally within an online pure player, digital media company or the travel/tourism sector.Native-level or fully bilingual French writing skills are mandatory, with excellent grammar, syntax and tone of voice. Good written and verbal communication skills in English are required to work smoothly within our international team in Spain.Good understanding of SEO content best practices and experience publishing content in a CMS such as Word Press or similar. Familiarity with tools such as Google Search Console, SEMrush or GA4 is a plus.Ability to adapt written content into social media formats and maintain a consistent brand voice across different channels. Experience with social media content creation is a strong fortable using simple creative tools such as Canva, Cap Cut or similar platforms to produce visual assets, stories, banners and basic short‑form videos. Advanced design or video editing skills are a plus, but not fortable using generative AI tools such as Chat GPT, Claude, Midjourney or similar solutions to support brainstorming, content production, copy variations and workflow optimisation, while keeping human editorial judgement and quality control.Creative, detail‑oriented, curious and organised. Able to work autonomously on operational tasks while collaborating closely with SEO, brand, CRM and marketing teams.Preferred QualificationsExperience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini, or other AI‑powered assistants.Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI‑driven solutions into workflows.AI‑Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes and enhance productivity.Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities.What’s in it for you?A rewarding compensation package with Prime Plus membership, competitive salary and benefits, including flexible benefits, performance‑based bonuses, birthday day off, discounts and partnerships, relocation support and premium ntinuous learning with free Coursera access, soft‑skills workshops, tech training, leadership development and more, plus a comprehensive onboarding program.Growth opportunities through personalised career paths and the e VOLVE Program, with internal mobility for horizontal moves and promotions.Well‑being priority with flexibility: a hybrid home‑office model focused on outcomes, and support for work‑life balance.Team engagement: after‑work events, padel tournaments, parties and more, plus a casual office culture with no dress code and free snacks.Dynamic and healthy environment: innovative, risk‑taking, idea‑sharing culture with agile mindset and recognition at the core.Apply now!We are an equal‑opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Don’t meet every requirement? If you’re excited about this role but feel your experience doesn’t align perfectly with all the requirements, we strongly encourage you to apply nevertheless.