Manager, Marketing and Community Growth
hace 25 días
Nanuet
Job Description Manager of Marketing & Community Growth Employment: Full-time Location: Nanuet, NY — on-site at restaurant Base salary: $55,000–$65,000 per year, based on experience Reports to: Executive Director The Opportunity This is not a coordinator role with a manager title. This is a genuine leadership seat at one of the most recognized restaurant brands in the country — with real ownership, real accountability, and a direct line to revenue. Chick-fil-A Nanuet is investing in a dedicated marketing function for the first time. As Director of Marketing & Community Growth, you will build it. You will own strategy, execute in the field, manage a direct report, and be held accountable to outcomes that move the business — catering growth, community engagement, daypart performance, and brand visibility in the local market. You will report directly to the Executive Director and manage one direct report: a Digital Content & Growth Specialist who handles content production, channel publishing, and digital performance. Your job is to lead the strategy, own the field work, ensure everything produced is aligned to business priorities, and make sure the brand shows up consistently — online and in the restaurant. The right person for this role is hungry, entrepreneurial, and ready to prove what they can do. You will have more ownership here than you would get in five years at a larger company. And you will have Chick-fil-A on your resume — which opens doors. What You Own: Brand Stewardship & In-Restaurant Presence You are the brand guardian for this location. That responsibility extends beyond digital channels — it lives inside the four walls of the restaurant too. • Review and apply the Chick-fil-A Brand System and Brand Strategy to all local marketing activity, • Audit in-restaurant displays, signage, and branded materials regularly to ensure brand compliance, • Manage the community board — keep it current, on-brand, and reflective of local partnerships and priorities, • Short-form training videos for team member onboarding and operational topics, • Coordinate seasonal and promotional in-restaurant updates in alignment with the national brand calendar The Cow Program The Cows are one of the most iconic assets in all of quick-service marketing. You are responsible for deploying them well. Cow appearances are staffed by Operations team members on a scheduled rotation — your job is to plan, coordinate, and ensure those moments are executed with intention. • Build and maintain a Cow Appearance Plan — school events, local activations, sponsorships, and in-restaurant surprise moments, • Coordinate Cow scheduling with Operations so appearances are properly staffed without disrupting restaurant flow, • Leverage Plush Cows strategically to surprise and delight guests and create shareable moments, • Ensure Cow appearances are captured for content by the Digital Content & Growth Specialist Community & Field Activation • Develop and manage a formal giving strategy and donation request process in partnership with the Executive Director, • Own all inbound donation and fundraising requests — evaluate, respond, and execute approved partnerships, • Plan and implement school fundraising programs and spirit nights using Chick-fil-A resources including The Studio, • Plan food distributions — distributing free, whole product samples to guests away from the restaurant to drive trial and awareness. Coordinate with Operations for product and staffing, • Plan, promote, and execute in-store activations and community events, • Identify and pursue local event sponsorship and participation opportunities, • Build and maintain relationships with local schools, organizations, civic groups, and community leaders Catering Growth • Develop and own a catering expansion plan — identify target accounts, build an outreach strategy, and drive inquiry volume, • Manage catering inquiry follow-up and conversion pipeline, • Create catering-focused content and promotional materials in partnership with your direct report, • Track catering revenue contribution as a core KPI Channel Management • Build and maintain a monthly content calendar aligned to approved sales priorities and promotional windows, • Schedule and publish all approved content via Buffer or designated publishing platform, • Own the mobile app channel — build campaigns, track engagement, and optimize performance over time, • Manage light paid boost strategy and track ROAS across social platforms, • Maintain local search and discovery hygiene: Google Business Profile, maps, and directories, • Monitor review platforms and support the Director’s response strategy, • Manage employer review platform presence on Glassdoor and Indeed Cross-Functional Partnership: Operations & Training Marketing does not operate in a silo. You will work directly with Operations and Training leadership to ensure marketing activity is executable and supported by the team. • Partner with Operations to plan and execute in-restaurant sampling programs — coordinating timing, product, and team member scheduling, • Collaborate with Training to develop and run sales contests that motivate the team and drive measurable performance, • Align promotional campaigns with operational capacity — no campaign goes live without an ops-ready plan behind it, • Participate in relevant Operations and Training planning meetings to stay connected to restaurant priorities, • Adopt a customer-first mindset: understand and creatively solve guest pain points across all sales channels Marketing Strategy & Planning • Lead monthly local growth planning — set priorities, align the team, and connect marketing activity to sales goals, • Own the content calendar at a strategic level — ensure all activity reflects business priorities, promotional windows, and daypart targets, • Develop and execute daypart and channel promotion plans, • Build and manage a light paid boost strategy across social platforms, tracking ROAS and optimizing spend, • Own local search and discovery hygiene — Google Business Profile, maps, and directory presence, • Deliver a monthly KPI report to the Executive Director covering all key marketing metrics Employer Branding & Culture • Own the restaurant’s employer brand — how Chick-fil-A Nanuet shows up to prospective team members, • Develop a team member storytelling strategy (scholarships, recognition, promotions, career growth), • Drive leadership visibility on LinkedIn and relevant platforms, • Manage employer review platforms — Glassdoor, Indeed — and support response strategy, • Align content to recruitment goals and community employer positioning Team Leadership • Manage, develop, and direct the Digital Content & Growth Specialist, • Set priorities, review work, and ensure output quality across all content and channels, • Coordinate with Operations on scheduling for Cow appearances, sampling shifts, and host/hospitality staffing during activations, • Serve as the primary marketing point of contact for the Executive Director and restaurant leadership How You’ll Be Measured This role is expected to generate a measurable return. You will be evaluated on outcomes, not output. • Catering inquiry volume and revenue, • Daypart promotion engagement and lift, • Paid ad ROAS, • Community partnership quality and volume, • School program and food distribution execution, • In-restaurant brand compliance, • Follower growth and engagement rate, • App awareness indicators, • Review ratings and response cadence\, • Employer review platform scores What This Role Is Not • Not a remote or hybrid role — community, field, and in-restaurant work requires a consistent local presence, • Not a pure digital role — you are equally responsible for what happens inside the restaurant and in the community, • Not a role for someone who needs a lot of direction — you set the agenda and own the outcomes, • Not a stepping stone to eventually lead — you lead from day one What We’re Looking For We are not looking for the most experienced person in the room. We are looking for the hungriest. • 3–5 years of marketing, community, or brand experience — QSR, hospitality, or local business experience a strong plus, • Demonstrated ability to drive measurable business outcomes through marketing activity, • Experience managing community partnerships, school programs, events, or field activations, • Comfortable owning a P&L-adjacent function — you understand that marketing exists to drive revenue, • Strong cross-functional collaborator — comfortable working alongside Operations and Training teams, • Strong written and verbal communicator — able to represent the brand professionally in the community, • Experience managing or mentoring at least one direct report, • Entrepreneurial mindset — you see problems as opportunities and you figure things out, • Deep familiarity with Instagram, TikTok, Facebook, and local digital marketing channels, • Reliable, organized, and proactive — 48-hour turnaround on all leadership communications Nice to Have • Catering sales or business development experience, • Experience with paid social advertising and ROAS tracking, • Employer branding or recruitment marketing background, • Existing relationships in the Rockland County community, • Familiarity with Chick-fil-A brand systems, tools, or resources including The Studio Why This Role Most marketing jobs at this level put you in a supporting function. This one puts you in the driver’s seat. You will have a direct report, real community relationships to build, a brand playbook that actually works, and a location that is ready to grow. Your job is to make the community love this restaurant more — and to make sure that love shows up in the business. Chick-fil-A is consistently ranked among the most beloved restaurant brands in the country. Working here, in a leadership marketing role, is a resume asset that travels. And for the right person, this is the beginning of something bigger — as this location grows, so does this role.
