Head of Ecommerce
hace 4 días
Manchester
Head of eCommerce | Premium Lifestyle Brand (Onsite) Responsible for leading the end-to-end eCommerce function for a premium lifestyle brand, overseeing commercial strategy, digital trading, marketplace growth, and customer experience. Operating in a fully onsite leadership role, working closely with directors and cross‑functional teams to drive online revenue, operational efficiency, and long‑term digital growth. • Own the eCommerce strategy across Direct-to-Consumer (DTC), Shopify, Amazon, and TikTok Shop channels., • Hold full commercial responsibility for the online business, including revenue growth, profitability, forecasting, budgeting, and performance reporting., • Manage the Shopify platform, ensuring optimal site performance, user experience, conversion rate optimisation (CRO), merchandising, and ongoing platform enhancements., • Develop and execute digital trading calendars, coordinating seasonal campaigns, product launches, promotions, and inventory planning with marketing and operations teams., • Lead the Amazon marketplace strategy, optimising product listings, catalogue management, SEO, advertising, pricing, stock availability, and account health to maximise sales performance., • Drive the growth of TikTok Shop through live shopping initiatives, creator partnerships, affiliate programmes, promotional campaigns, and social commerce optimisation., • Monitor and improve key eCommerce KPIs including conversion rate, average order value (AOV), customer lifetime value (CLV), return on ad spend (ROAS), customer acquisition cost (CAC), and overall online profitability., • Analyse website and customer data using Shopify Analytics, Google Analytics (GA4), and other reporting tools to identify opportunities for growth and improve commercial decision‑making., • Oversee website content, merchandising, navigation, search functionality, and customer journey to deliver an exceptional online shopping experience., • Work closely with marketing teams to align paid media, email marketing, SEO, influencer activity, and social campaigns with commercial objectives., • Manage relationships with external agencies, technology providers, logistics partners, and third‑party developers to deliver platform improvements and digital projects., • Collaborate with warehouse and operations teams to ensure stock accuracy, fulfilment efficiency, shipping performance, and customer satisfaction., • Identify and implement new technologies, automation opportunities, and AI‑driven tools to improve operational efficiency and customer engagement., • Ensure compliance with eCommerce best practices, data protection regulations, payment security, and marketplace policies., • Lead, mentor, and develop the eCommerce team, setting clear objectives, KPIs, and performance standards., • Foster a collaborative, commercially focused culture across digital, marketing, operations, customer service, and product teams., • Present regular commercial updates, performance insights, and strategic recommendations to senior leadership., • Drive continuous improvement through data‑led decision making, innovation, and customer‑centric thinking., • Shopify & Shopify Plus, • Amazon Seller Central, • TikTok Shop, • Google Analytics 4 (GA4), • Meta Business Suite, • Microsoft Excel & Power BI, • Led the commercial growth strategy across Shopify, Amazon, and TikTok Shop, delivering sustained increases in online revenue and customer acquisition., • Improved website conversion through UX enhancements, merchandising optimisation, and data‑driven CRO initiatives., • Expanded marketplace performance by optimising product content, advertising strategy, and operational processes., • Successfully launched and scaled TikTok Shop as a profitable social commerce sales channel., • Built and developed a high‑performing eCommerce function capable of supporting continued digital growth and operational excellence. #J-18808-Ljbffr