CRM Customer Engagement Lead
hace 3 días
Marbella
ph3Valsea - Where Innovation Meets Entertainment /h3 pAt Valsea, we’re shaping the future of entertainment with immersive, engaging experiences that captivate players worldwide. Based in sunny Marbella, Spain, our vibrant open‑space office is home to an international team of developers, marketers, product owners, and much more. /p pValsea operates a leading scalable technology platform, 100% owned by us. This gives us the freedom to deliver results fast. We integrate selected outside companies into our ecosystem to ensure we provide fresh and vibrant products for our customers. /p pWe work in a fast‑paced environment, creating new brands, maintaining and improving our tech stack, launching leading acquisition and retention campaigns, and developing fresh features. Our ethos is simple - be best‑in‑class in everything we do. /p pDespite our rapid growth, Valsea still has that exciting start‑up feel. We embrace a hybrid working model to balance professional growth with personal well‑being. With a dynamic work environment, attractive salary, and a culture that thrives on collaboration, our power is our people. /p pWe provide company laptops and other things you may need to work comfortably. Remote workers are always invited to our annual company trip and other team events. Ready to be part of something exciting? /p h3What are we looking for now? /h3 pA Customer Engagement Lead who will oversee the non‑Automation CRM functions, leading a team which includes CRM Campaign Coordinators, a CRM VIP Agent, and a CRM Sportsbook Coordinator. The role is responsible for the strategy, innovation, segmentation, execution, and performance of all customer engagement initiatives, including automation, mass campaigns, and specialized customer communications. A key aspect of the role is leveraging the planned CRM tool Smartico to optimize engagement and reporting. /p h3What You’ll Do /h3 ul liLead and manage the Customer Engagement team within CRM, ensuring alignment across Automation, Campaign Management, VIP, and Sportsbook functions. /li liDevelop and implement a comprehensive CRM strategy to drive customer engagement, retention, and revenue growth. Oversee end‑to‑end customer segmentations, triggered communications, and mass campaigns. /li liCoordinate and set up campaign plans across brands and customer segments. /li liEnsure VIP and Sportsbook communications are personalized, timely, and high‑impact. /li liUtilize Smartico to streamline operations, optimize campaigns, drive innovations, improve segmentation (personal level) and monitor performance. /li liMonitor KPIs, analyze results, and implement continuous improvement initiatives. /li liEnsure compliance with data protection, privacy, and industry regulations. /li liCollaborate closely with Content, Design, Product, and Data teams to maximize customer engagement and ROI. /li /ul h3What You’ll Bring /h3 ul liDegree in Marketing, Business, or related field preferred. /li liProactive, highly organized, and detail‑oriented, with strong problem‑solving and multi‑tasking skills. /li li3+ years of experience in CRM, marketing automation, or customer engagement leadership. /li liProven experience managing CRM teams, including campaign coordinators and specialized roles (VIP/Sportsbook). /li liStrong knowledge of CRM platforms; experience with Smartico is a strong plus. /li liExcellent analytical skills and data‑driven decision‑making capability. /li liStrong leadership, team management, and cross‑functional collaboration skills. /li liExceptional communication and stakeholder management abilities. /li /ul h3Preferred Qualifications /h3 ul liExperience in iGaming, Sportsbook, or high‑volume digital marketing. /li liExpertise in customer segmentation, personalization, and lifecycle marketing strategies. /li liExperience managing VIP or high‑value customer programs. /li /ul h3Key Competencies /h3 ul liStrategic thinking with focus on execution. /li liResults‑driven and performance‑oriented. /li liAbility to balance operational management with long‑term planning. /li liStrong problem‑solving skills and adaptability in a fast‑paced environment. /li /ul h3Impact /h3 pThe Customer Engagement Lead will drive customer retention, engagement, and lifetime value by unifying CRM activities under a cohesive strategy, leading a high‑performing team, and leveraging Smartico to deliver targeted, data‑driven campaigns. /p h3What We Offer /h3 ul liHybrid working model (office 3 days/ week) /li liInnovative international company that uses cutting‑edge tech equipment /li liCollaborative teams and agile multicultural environment /li liCompetitive salary with flexible working hours /li liPaid vacation days + public holidays /li liPrivate health insurance for you and your family /li liFree Online English/Spanish lessons /li liCorporate events throughout the year /li liOngoing learning and professional development opportunities /li /ul h3In‑office Perks Such As /h3 ul liDaily breakfast and freshly cooked lunch 3 days a week /li li50% discount on personal training sessions and physiotherapy sessions /li liGames room, full kitchen with hot drinks, fruit, soft drinks /li liGym, massage room and much more /li /ul pAt Valsea, we want diversity and inclusion in an environment where unique perspectives and new talents thrive. Join us in creating a workplace where everyone can shine and contribute to our collective success. Protecting your privacy and data security is a longstanding top priority for Valsea. Please consult our Privacy Notice ( to learn more about how we collect, use and transfer the personal data of our candidates. /p pWe’re a diverse team with great people from across the world. This position is only available as a hybrid position in Marbella (Spain). Please note that we are unable to sponsor work visas outside the EU. /p /p #J-18808-Ljbffr