Clinical Marketing Microbiologia
hace 1 día
Barcelona
ph3Job Summary /h3 pThe Clinical Marketing - Microbiology develops and executes clinical marketing strategies that strengthen the clinical value, scientific evidence, and differentiated positioning of the Microbiology in Iberia. Working closely with the Product Managers, the role converts clinical data, realworld insights, and customer needs into impactful value messages, tools, and educational initiatives that support sales performance and clinical credibility. /p pThis position plays a crucial role in promoting scientific understanding of our assays and developing content to promote their value to our customers. In addition, will be responsible for coordinating internal resources to drive resolution to complex customer product investigations, resolve technical issues not related to complaints to achieve affiliate and customer satisfaction, and interfacing within and outside Werfen, including responsibility for effective technical communications, reporting, and presentations. /p h3Key Accountabilities /h3 h31. Clinical Value Evidence Based Marketing /h3 ul liDevelop local clinical value propositions based on published evidence, product performance, clinical studies, and realworld practice. /li liTranslate complex clinical information into clear, compliant, and customer relevant value messages aligned with Product Management strategy. /li liConnect Microbiology testing to outputs to laboratory decision making, workflow efficiency, and economic impact to support value based selling. /li /ul h32. Clinical Content Marketing Tools /h3 ul liDevelop, customize, and maintain clinical marketing materials: value decks, study digests, application notes, clinical dossiers, and congress communication. /li liEnsure consistency of clinical messaging across all customer facing channels. /li liProvide evidence based input to tenders and strategic accounts, emphasizing guidelines, critical care workflows, and clinical differentiation. /li /ul h33. Sales Enablement Clinical Support /h3 ul liEquip Sales and Service teams with uptodate clinical arguments, tools, and training to confidently address Microbiology related questions. /li liDeliver targeted and tailored clinical marketing training programs and support key customer engagements. /li liProvide daily application related clinical support within approved claims (intended use, interpretation, workflow). /li /ul h34. KOL Scientific Community Engagement /h3 ul liBuild and maintain strong relationships with key clinical stakeholders. /li liParticipate in scientific discussions on guidelines, diagnostic pathways, and unmet needs related to Microbiology testing. /li liSupport scientific meetings and educational initiatives ensuring coherent, credible clinical positioning. /li /ul h35. Studies, Insights CrossFunctional Collaboration /h3 ul liSupport the local activation of clinical studies and evaluations. /li liCapture structured clinical insights from customers, KOLs, and societies, channeling them to Product Management. /li liCollaborate with the Product Managers to develop joint clinical narratives, training, and value communication across shared clinical areas. /li liMay support selected product management and field specialist activities when required, including sales support, training, implementation, and clinical adoption initiatives. /li /ul h3Networking/Key relationships /h3 ul liCommercial team: AMs, KAMs and SAS /li liContracting and Customer Service /li liQuality Assurance and Regulatory Affairs /li liLegal and Compliance /li liRD teams /li liManufacturing, Operations, Logistics Distributed companies /li /ul h3Minimum Knowledge Experience required for the position: /h3 h3Education /h3 pBachelor´s Degree in Medicine (MD), Microbiology, Pharmacology, Medical Technology or related clinical discipline, desired in infectious diseases /p pPhD valuable /p h3Experience /h3 pExperience related with clinical microbiology laboratory /p pExperience in infectious diseases is a must. /p pExperience in Microbiology laboratories is a plus /p pExperience related with ER, ICU and primary care is a plus /p pMinimum 5 years’ experience in either hospital (or healthcare facilities), IVD laboratory or pharmacy, Marketing Department/Clinical Affairs in a multinational company /p h3Additional Skills/Knowledge /h3 h3Languages /h3 ul liSpanish Native/Advanced /li liEnglish Advanced /li liPortuguese, valuable /li /ul h3Skills Capabilities /h3 ul liExceptional presentation, communication, and emotional intelligence skills, with the ability to convey complex scientific concepts to diverse audiences. /li liBusiness acumen and results driven. /li liAbility to work independently managing assigned projects under multiple deadlines and priorities. /li liCustomer Focus /li liOrganizational Agility /li liAbility to build strong business relationships by being an effective team-player. /li liComfortable presence with senior leadership and customer technical contacts. /li /ul h3Travel requirements: /h3 pUp to 40%, may include international travel and/or travel on short notice. /p h3Individual Contributor Core Competencies: /h3 h3Managing Work /h3 pEffectively managing one’s time and resources to ensure that work is completed efficiently. /p h3Emotional Intelligence Essentials /h3 pEstablishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results. /p h3Building Partnerships /h3 pDeveloping and leveraging relationships within and across work groups, including cross-functional groups, to achieve results. /p h3Decision Making /h3 pIdentifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences. /p h3Continuous Improvement /h3 pOriginating action to improve existing conditions and processes; identifying improvement opportunities, generating ideas and implementing solutions. /p h3Continuous Learning /h3 pActively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application. /p /p #J-18808-Ljbffr