Marketing Manager - Imagina Energía y Quantica Renovables
il y a 7 jours
Madrid
ppbLead marketing for two of Spain’s most exciting renewable energy brands. /b /ppImagina Energía and Quantica Renovables are part of bHanwha Group /b, one of the world’s leading investors in solar energy and a global player in innovation and sustainability. /ppbImagina Energía /b was born in 2020 as the first 100% solar energy company in the Spanish market, with a clear mission: to bring clean, simple and innovative solar energy solutions to homes and businesses across Spain. /ppbQuantica Renovables /b is our specialist solar self-consumption company, operating across both B2B and B2C markets. With more than b9,000 installations completed nationwide /b, Quantica is one of the leading players in Spain’s solar self-consumption sector. /ppTogether, we are building a more sustainable, accessible and customer-focused energy model. /ph3The opportunity /h3pWe are looking for a bMarketing Manager /b to lead the marketing function across bImagina Energía and Quantica Renovables in Spain /b. /ppThis is a high-impact role for someone who wants to connect marketing directly with business growth. You will design and execute practical, measurable and commercially focused marketing plans across two complementary businesses: electricity retail and distributed solar self-consumption. /ppYou will work closely with the General Manager, Sales teams and business leaders, leading a small marketing team of approximately 3 to 4 people and managing external partners, agencies and freelancers. /ph3Your mission /h3pTurn business priorities into marketing actions that generate growth /ppYou will be responsible for building a marketing engine that supports brand positioning, lead generation, customer acquisition, sales enablement and commercial performance across both B2B and B2C channels. /ppThis role is ideal for a hands‑on, business‑oriented and resourceful marketing professional who combines strategic thinking with strong execution. /ph3What you will do /h3h3Marketing strategy business alignment /h3ulliDefine and execute the marketing strategy for both brands /liliTranslate commercial goals into clear, actionable marketing plans /liliBalance brand awareness, lead generation, customer acquisition and sales support /liliEnsure consistent messaging and positioning across audiences, channels and campaigns /li /ulh3Demand generation performance marketing /h3ulliPlan, launch and optimize digital acquisition campaigns /liliManage paid media, search, social media, email marketing and partnerships /liliImprove the full conversion funnel, from awareness to lead capture, nurturing and conversion /liliTrack and optimize ROI, CPL, CAC and funnel efficiency /liliIdentify new growth channels and scalable marketing opportunities /liliManage CRM and marketing automation processes /liliDevelop segmentation, lead scoring and nurturing workflows /liliWork closely with Sales to improve lead quality and pipeline visibility /liliAnalyze KPIs and campaign performance to support better business decisions /liliBuild clear reporting dashboards and actionable commercial insights /liliPartner with Sales to support pipeline creation and revenue growth /liliDevelop sales materials, presentations, case studies, landing pages and customer‑facing content /liliSupport campaigns for residential, SME, corporate and industrial customers /liliIdentify customer pain points and market opportunities to improve conversion /liliStrengthen brand positioning in the renewable energy and sustainability sector /liliCoordinate content across digital channels, PR, newsletters, social media and corporate communications /liliEnsure all communications are customer‑focused, commercially relevant and aligned with brand guidelines /liliLead and coordinate a small marketing team /liliManage agencies, freelancers and external partners /liliPrioritize initiatives and ensure strong execution across multiple projects /liliBring creative, practical and efficient solutions in a fast‑moving environment /liliOperate with ownership, autonomy and accountability /li /ulh3What we are looking for /h3ulli7 to 10+ years of experience in marketing roles with both strategic and hands‑on responsibilities /liliStrong background in lead generation, performance marketing, CRM and digital marketing /liliExperience in start‑ups, scale‑ups or lean organizations with small teams /liliAbility to manage the full marketing cycle end to end /liliStrong commercial mindset and close collaboration with Sales teams /liliAnalytical approach, with experience tracking KPIs and improving performance /liliExcellent communication, coordination and project management skills /liliFluent English and Spanish /li /ulh3Nice to have /h3ulliExperience in renewable energy, sustainability, utilities or high‑growth sectors /liliExposure to both B2B and B2C business models /liliExperience with HubSpot, Zoho, Salesforce or similar platforms /liliKnowledge of the Spanish energy market, solar self‑consumption or distributed energy solutions /li /ulpYou will join a business with a clear purpose, strong growth ambition and the backing of a global group with deep expertise in solar energy and sustainability. /ppThis is a role for someone who wants to build, improve, test, execute and see the direct impact of marketing on business results. /ppIf you are passionate about renewable energy, commercial growth and practical marketing that makes things happen, we would love to meet you. /p /p #J-18808-Ljbffr
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