Digital Content Creator Business Banking
1 day ago
Madrid
ph3bAt ING we are looking for a Digital Content Creator /b /h3 pbYour role and work environment: /b /p pWe are looking for a talented and enthusiastic bDigital Content Creator /b to join our bDigital Sales /b Team of bBusiness Banking Spain /b /p pThe Digital Sales team in Business Banking Spain is responsible for accelerating digital growth across our Self-employed and Micro companies segment. We focus on attracting, activating and converting clients through simple, relevant and high-performing digital experiences, combining commercial ambition, data-driven decision making and continuous experimentation. /p pbYour key responsibilities: /b /p pAs a Digital Content Creator you will: /p pWork in Easy Banking, our Digital Sales B2B team, driving growth for Self-employed and Micro companies in Spain. This is an exciting and strategic segment, with a strong focus on start-ups and entrepreneurs — the backbone of our economy and future growth. /p pCreate performance-driven, conversion-focused content across the full digital acquisition ecosystem, from traffic generation and campaign activation to onboarding flows and lower-funnel conversion optimization. /p pYour success will be measured by your contribution to overall digital and mobile sales, with a specific focus on owned and paid traffic generation, mid- and lower-funnel conversion, experimentation, A/B testing, SEO/GEO, data analysis and continuous content optimization. /p pAs a Digital Content Creator, you will strengthen ING’s digital presence and directly contribute to business growth objectives by creating content that is clear, client-focused, measurable and optimized for performance. You will work closely with bBrand and Comms /b , bCRO experts /b, bPerformance/ /b bPaid Media /b, bDigital Marketeers /b, bUX /b, bLegal and /b bProduct /b bexperts /b in a fast-moving, data-driven environment where experimentation, collaboration and continuous improvement are key. /p pbWhat will you work on in our team, /b band /b bwhat will you learn to master? /b /p pbContent, Performance Optimization /b /p ul liAdapt conversion‑focused copy for paid media, landing pages, onboarding flows and sales journeys. /li liDefine and activate below-the-line communication strategies, using GenAI-powered content creation to scale, test and optimize content across social, organic and paid media. /li liDefine and manage content across multiple digital channels (paid, owned, social, website, comparison platforms), ensuring consistency and performance. /li liTranslate complex business banking products into clear, client‑focused and actionable messaging. /li liContinuously optimize headlines, formats and CTAs to improve CTR, conversion and engagement. /li liMonitor market and competitor activity to identify trends, benchmarks and opportunities to improve ING’s digital acquisition performance. /li /ul pbDigital Strategy Campaign Consistency /b /p ul liBring out‑of‑the‑box ideas, challenge the status quo and propose new formats, strategy and approaches. /li liConnect campaigns, projects and initiatives to ensure end‑to‑end journey consistency across channels. /li liActively contribute to campaign concepting, content strategy and journey design. /li /ul pbData, Insights Reporting /b /p ul liUse insights from Semrush, Google, Adobe Analytics, Adobe Target, dashboards and A/B testing to refine and improve content performance. /li liBuild and maintain a reporting mindset: share learnings, identify improvement opportunities and feed insights back into squads and stakeholders. /li liTrack content performance across the funnel and help steer optimizations where they matter most. /li /ul pbCollaboration Stakeholder Management /b /p ul liWork as a true team player, collaborating seamlessly with CRO, media, marketing, UX, product and legal stakeholders. /li liManage stakeholders proactively, including constructively challenging legal when needed to balance compliance and performance. /li liShare best practices and trends and help raise the overall digital maturity of the team. /li /ul pbWhat are we looking for? /b /p pWant to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply! /p ul liStrong digital experience across multiple channels, understanding how channels complement each other. /li liA creative, data‑driven optimizer who thrives on experimentation and continuous learning, with a clear client/user-focus. /li liAt least 5 years’ experience in digital sales, e-commerce, digital marketing, content management and/or innovation and a strong belief that digital is the way forward /li liFeel comfortable using analytical and optimization tools such as Semrush, Adobe Analytics, Adobe Experience Platform, Adobe Target, Google dashboards and keyword research tools, and be able to translate insights into stronger writing, content decisions and business outcomes. /li liB2B expertise / background is preferred, but not a must /li liYou love collaborating with different people and working within an international context /li liYou love to challenge the status quo and are eager to propose creative solutions to problems /li liYou hold a Master’s degree or are qualified with relevant experience /li liYou are fluent in Spanish and English /li /ul pbWhat do we offer? /b /p pThe time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details. /p pCheck out what is waiting for you! /p pbBe flexible my friend. /b /p pOur model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing. /p pbRestaurant card. /b /p pSo that thinking about what to have for lunch doesn’t take up your time or your cravings. /p pbOur house will be your home. /b /p pIn our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more! /p pbHealth insurance. /b /p pFor you and all your family (spouse/partner and children). /p pbLife insurance. /b /p pWe help you protect what matters most to you. /p pbFlexible remuneration. /b /p pIn addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids… /p pbFree company shuttle. /b /p pIt doesn’t matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably. /p pbBanking benefits. /b /p pSpecial loans with more beneficial conditions.br/Special mortgage conditions after 6 months working at the bank.br/And you can benefit from our pension plan after 1 month with us! /p pbMore vitality and more belonging /b /p p360º care of the employee (physical, mental, social connection purpose). /p pPhysiotherapy service on site. /p pClinics with professional, world-class athletes. /p pGympass service. /p pEmployee Networks: Rainbow Lions (LGBTQI+), Leonas RIÑG. /p pInternational Remote work program. /p pbGet to know Us /b /p pWe are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go. /p pA fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies. /p pAnd although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries. /p pWe are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society. /p pAnd even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey. /p pMaking things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you! /p pAt ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work. /p pJob Application Safety Reminder /p pWe’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING: /p ul liApply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn. /li liCheck the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com. /li liNo payments or banking details will ever be requested: If someone asks for this information, it’s a scam. /li /ul h3bEn ING estamos buscando un/a Digital Content Creator /b /h3 pbTu rol y entorno de trabajo: /b /p pEstamos buscando una persona talentosa y entusiasta como bDigital Content Creator /b para unirse a nuestro equipo de bDigital Sales de Business Banking España /b /p pEl equipo de Digital Sales en Business Banking España es responsable de acelerar el crecimiento digital en nuestro segmento de Autónomos y Microempresas. Nos centramos en atraer, activar y convertir clientes a través de experiencias digitales simples, relevantes y de alto rendimiento, combinando ambición comercial, toma de decisiones basada en datos y experimentación continua. /p pbTus responsabilidades clave: /b /p pComo bDigital Content Creator /b tú: /p ul liTrabajarás en Easy Banking, nuestro equipo de Digital Sales B2B, impulsando el crecimiento de Autónomos y Microempresas en España. Se trata de un segmento estratégico y emocionante, con un fuerte enfoque en startups y emprendedores — la columna vertebral de nuestra economía y del crecimiento futuro. /li liCrearás contenido orientado a performance y conversión a lo largo de todo el ecosistema digital de adquisición, desde la generación de tráfico y la activación de campañas hasta los flujos de onboarding y la optimización de conversión en el lower-funnel. /li liTu éxito se medirá por tu contribución a las ventas digitales y mobile, con especial foco en la generación de tráfico propio y de pago, la conversión en mid- y lower-funnel, la experimentación, los test A/B, SEO/GEO, el análisis de datos y la optimización continua del contenido. /li liComo bDigital Content Creator /b , reforzarás la presencia digital de ING y contribuirás directamente a los objetivos de crecimiento del negocio mediante la creación de contenido claro, centrado en el cliente, medible y optimizado para performance. Trabajarás estrechamente con Brand y Comms, expertos en CRO, Performance/Paid Media, Digital Marketeers, UX, Legal y expertos de Producto en un entorno dinámico y data-driven donde la experimentación, la colaboración y la mejora continua son clave. /li /ul pb¿En qué trabajarás en nuestro equipo y qué aprenderás a dominar? /b /p pbContent, Performance Optimization /b /p ul liAdaptar copy orientado a conversión para paid media, landing pages, flujos de onboarding y customer journeys de venta. /li liDefinir y activar estrategias de comunicación below-the-line, utilizando contenido generado con GenAI para escalar, testear y optimizar contenidos en social, orgánico y paid media. /li liDefinir y gestionar contenido en múltiples canales digitales (paid, owned, social, web, plataformas comparadoras), asegurando consistencia y performance. /li liTraducir productos complejos de banca de empresas en mensajes claros, centrados en el cliente y accionables. /li liOptimizar continuamente titulares, formatos y CTAs para mejorar CTR, conversión y engagement. /li liMonitorizar el mercado y la actividad de la competencia para identificar tendencias, benchmarks y oportunidades para mejorar el rendimiento de adquisición digital de ING. /li /ul pbDigital Strategy Campaign Consistency /b /p ul liAportar ideas innovadoras, cuestionar el status quo y proponer nuevos formatos, estrategias y enfoques. /li liConectar campañas, proyectos e iniciativas para asegurar la consistencia end-to-end del journey a través de los canales. /li liContribuir activamente a la conceptualización de campañas, estrategia de contenidos y diseño de journeys. /li /ul pbData, Insights Reporting /b /p ul liUtilizar insights de Semrush, Google, Adobe Analytics, Adobe Target, dashboards y tests A/B para mejorar el rendimiento del contenido. /li liDesarrollar una mentalidad de reporting: compartir aprendizajes, identificar oportunidades de mejora y trasladar insights a squads y stakeholders. /li liHacer seguimiento del rendimiento del contenido a lo largo del funnel y ayudar a priorizar las optimizaciones donde más impacto generen. /li /ul pbCollaboration Stakeholder Management /b /p ul liTrabajar como un verdadero team player, colaborando con CRO, media, marketing, UX, producto y legal. /li liGestionar stakeholders de forma proactiva, incluyendo el challenge constructivo a legal cuando sea necesario para equilibrar compliance y performance. /li liCompartir buenas prácticas y tendencias y contribuir a elevar la madurez digital del equipo. /li /ul pb¿Qué estamos buscando? /b /p p¿Quieres saber si este puesto es para ti? Estas son algunas de las cualidades que más valoramos para este rol. Y si encajas… ¡no dudes en aplicar! /p pExperiencia digital sólida en múltiples canales, entendiendo cómo se complementan entre sí. /p ul liPerfil creativo y orientado a datos, con foco en la experimentación y el aprendizaje continuo, y clara orientación a cliente/usuario. /li liAl menos 5 años de experiencia en digital sales, e-commerce, digital marketing, content management y/o innovación, con una firme creencia en que el entorno digital es el futuro. /li liComodidad trabajando con herramientas analíticas y de optimización como Semrush, Adobe Analytics, Adobe Experience Platform, Adobe Target, dashboards de Google y herramientas de keyword research, y capacidad para transformar insights en mejor contenido, decisiones y resultados de negocio. /li liExperiencia en B2B es un plus, pero no imprescindible. /li liTe gusta colaborar con diferentes perfiles en un entorno internacional. /li liTe gusta cuestionar el status quo y proponer soluciones creativas. /li liCuentas con Máster o experiencia equivalente. /li liNivel fluido de español e inglés. /li /ul pb¿Qué ofrecemos? /b /p pEl tiempo que pasas en el trabajo, los retos que afrontas o los aprendizajes que obtienes son muy importantes, pero… ¿y tu vida personal? En ING queremos que tu trabajo te llene en todos los sentidos, por eso cuidamos hasta el más mínimo detalle. /p pbDescubre lo que te espera: /b /p pbBalance That Works. /b /p pPonemos el equilibrio en práctica para que tú también puedas hacerlo. Con las necesidades de nuestras/os clientes en primer lugar, junto con las del equipo y las tuyas, acordamos cuándo venir a bING MAD /b y cuándo trabajar mejor desde casa. Más tiempo juntas/os cuando realmente importa, más libertad cuando la necesitas. /p pbRestaurant card. /b /p pPara que pensar qué comer no te quite tiempo ni energía. /p pbOur house will be your home. /b /p pEn nuestras oficinas encontrarás soluciones de movilidad eléctrica, médico, peluquería, gimnasio, The Good Service (para ayudarte con gestiones) ¡y mucho más! /p pbHealth insurance. /b /p pPara ti y toda tu familia (cónyuge/pareja e hijos/as). /p pbLife insurance. /b /p pTe ayudamos a proteger lo que más importa. /p pbFlexible remuneration. /b /p pDisfrutarás de nuestro modelo de retribución flexible, con ventajas fiscales, accediendo a servicios como guardería, transporte o ayudas de formación. /p pbFree company shuttle. /b /p pNo importa dónde vivas. Contamos con 6 rutas (Norte, Centro, Sur, A5, A42 y A6) para llevarte cómodamente a nuestra oficina de Madrid. /p pbBanking benefits. /b /p pPréstamos en condiciones favorables.br/Condiciones especiales de hipoteca tras 6 meses en el banco.br/Acceso a plan de pensiones tras 1 mes con nosotros/as. /p pbMore vitality and more belonging /b /p pCuidado 360º del empleado (físico, mental, conexión social y propósito).br/Servicio de fisioterapia en oficina.br/Clínicas con deportistas profesionales de primer nivel.br/Servicio Gympass.br/Employee Networks: Rainbow Lions (LGBTQI+), Leonas RIÑG.br/Programa de trabajo remoto internacional. /p pbConócenos /b /p pSomos un equipo de más de 1800 personas compartiendo una idea: aportar /p /p #J-18808-Ljbffr
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