Account Director (creative agency background)
hace 21 horas
Barcelona
Account Director (creative agency background) • Location: Barcelona • Start Date: ASAP • Reports to: Global Head of Client Services About us We’re Dragons, a global creative agency working with bold brands to build relevance, cultural connection, and long-term impact through strategy-led creativity. We specialize in bridging the Digital and Creative worlds through innovative creative solutions, working extensively in sectors like skincare, healthcare, fashion, lifestyle, and FMCG, amongst others. We have international teams working from the US and Barcelona, and we pride ourselves on our ability to drive results for our clients through strategic thinking, creative excellence, and meticulous execution. About the role We are looking for an Account Director to lead key regional client relationships, shaping strategic direction, elevating creative thinking, ensuring operational excellence, and driving business growth across markets. This role is for someone who thrives in a fast-paced, creative environment and is equally comfortable setting the vision and rolling up their sleeves to deliver it. You know how to solve complex business challenges for brands and how to mobilize teams to make it happen. Key Responsibilities Client Leadership & Growth · Serve as the senior client partner, developing trusted relationships with global brand stakeholders. · Understand client business goals, category dynamics, and consumer behaviors to shape forward-thinking strategies. · Translate briefs into actionable, insight-led creative opportunities with measurable business outcomes. · Lead account growth by identifying new opportunities, deepening client engagement, and driving organic expansion. · Contribute to new business initiatives, global pitches, and network collaborations. Global Strategy & Market Insight · Lead strategic planning for brand and campaign initiatives across key global regions. · Apply cultural and platform-specific insights to ensure creative work lands authentically in each market. · Stay ahead of global trends in beauty, digital engagement, and influencer culture to inform and inspire teams. · Partner closely with client strategy and analytics teams to align creative thinking with commercial goals. Project & Operations Oversight · Oversee delivery of global social and digital campaigns — from strategy and concept to production and rollout. · Ensure excellence in quality, timing, and budget management across multiple markets and workstreams. · Collaborate with creative, strategy, media, and production partners to ensure seamless execution. · Drive global toolkits, playbooks, and best-practice sharing across local market teams. · Manage performance tracking and reporting, ensuring accountability for KPIs and ROI. Financial Stewardship · Own account profitability, forecasting, and resource allocation. · Collaborate with finance and leadership teams to deliver accurate revenue projections and sustainable growth. Social Media Expertise · Champion social-first thinking across the account, from platform strategy to content optimization. · Guide teams on emerging platforms, creator collaborations, and data-driven community engagement. · Oversee development of content that balances brand storytelling and performance marketing objectives. Team Leadership & Culture · Lead and mentor a global account team, nurturing talent and ensuring high performance across markets. · Foster collaboration between disciplines, creative, production, strategy, and client services. · Champion an inclusive, positive, and ambitious team culture. Client Leadership & Growth · Act as the senior point of contact for regional clients, nurturing relationships built on trust, insight, and shared ambition. · Understand client business goals, market context, and brand challenges to proactively shape strategic direction. · Translate client briefs into actionable, creative strategies and ensure flawless execution across touchpoints. · Lead and grow existing accounts, identifying upsell/cross-sell opportunities and building long-term partnerships. · Contribute to new business efforts, including pitches, strategic proposals, and cross-market expansion. Global Strategy & Market Insight · Leverage knowledge of EMEA markets (with a focus on Benelux, DACH & Iberia) to guide culturally relevant strategies and creative approaches. · Be curious about consumer behavior, competitors, and market shifts in the digital, social, and ecommerce space to shape relevant campaigns. · Partner with clients on strategic planning to align creative output with business and market objectives. Project & Operations Oversight · Oversee the end-to-end delivery of campaigns, ensuring timelines, budget adherence, quality standards, and market compliance. · Be comfortable & agile to work within an ever-transforming AI-powered operational model, supported by tools that optimize workflows, reporting, content creation and more. · Work closely with cross-functional teams (creative, strategy, production, media) to ensure integrated delivery. · Prioritize and manage multiple workstreams and brands simultaneously, navigating fast-paced, high-volume environments. · Coordinate content distribution across various digital platforms (internal and client owned) and collaborate with media agencies and local market teams. · Monitor and report on account performance, budget forecasting, and resource planning. Financial Stewardship · Lead budget planning and control, ensuring profitability and efficient resource allocation. · Collaborate with finance and leadership teams to manage revenue forecasts and account growth targets. Communication & Presentation Excellence · Present strategic recommendations, creative ideas, and performance insights to senior client stakeholders. · Maintain open and effective communication with both internal and external stakeholders, ensuring alignment at every stage. Team Leadership & Collaboration · Guide and mentor junior team members, promoting best practices, international thinking, and strong client service. · Foster a collaborative and motivating environment within cross-disciplinary teams. Performance & Optimization · Evaluate campaign impact through data and analytics and recommend adjustments to improve outcomes. · Apply a test-and-learn mindset to continuously refine campaign strategy and effectiveness. Requirements • 6+ years in account management within a creative, digital, or integrated agency, working with global or regional clients (preferably Benelux, DACH & Iberia). • Experience working with FMCG, wellness/lifestyle and/or OTC Consumer Health clients, as well as within agile Content Studio models, is a strong advantage. • Deep understanding of social media, digital ecosystems, print / POS (ideal) and emerging marketing technologies. • Strong experience managing multi-market accounts with a pulse on cultural nuances. • Exceptional project management skills with proven ability to juggle multiple priorities. • Strategic mindset, with a strong business acumen and creative sensibility. • Confident communicator and presenter, with excellent negotiation and relationship-building skills. • Strong leadership abilities and a collaborative, team-first approach. • Comfortable working with data & AI-powered technologies and using it to enhance strategy, performance tracking and creative development. • Bachelor’s degree in Marketing, Communications, Business, or related field (preferred). Languages • High proficiency in English & Spanish (essential) • Dutch, Flemish and/or French (strongly preferred, not a must) • Catalan and/or German (a plus) Benefits • Remote flex Fridays from 9:00 AM to 2.30 PM. • Three weeks of remote work per year. • Summer working hours across July and August (9:00 AM to 4.00 PM). • Free English & Spanish classes to boost your global communication skills. • Access to Wellhub, a wellness platform offering a wide range of fitness and wellbeing options. • Flexible retribution plan for meals, transport and childcare. • Holidays: 22 working days + 3 days established by the collective agreement + national and local public holidays. • Bright, spacious offices in the heart of Barcelona, with unlimited premium coffee. • Competitive pay & room to grow. • Global playground, cutting-edge tools and trend-driven culture. At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.