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Experteer Overview As Growth Marketing Specialist for the Liligo team in a hybrid setup, you drive first-party data capture and conversion rate optimization to turn anonymous visitors into subscribers and engaged users. You will own CRO, mobile push architecture, and data capture strategies to fuel retention and advertising models. You’ll collaborate with Product and Paid Media to design onboarding, cross-channel funnels, and privacy-compliant opt-ins. This role offers impact across web and mobile ecosystems in a fast-paced travel metasearch environment. Compensaciones / Beneficios • Own the strategic CRO roadmap for web capture points (Price Alert widget and newsletter pop-ups) and run A/B testing to optimize sign-ups • Maximize anonymous-to-subscriber conversion across desktop and mobile web while preserving core revenue • Research and deploy frictionless value-exchange experiences (e.g., sign-in options, cookie-less sessions) to capture intent • Own cookie consent and GDPR compliance to maximize opt-in rates and maintain healthy tracking (e.g., Google Consent Mode) • Collaborate with Product to design onboarding sequences for mobile app activation within 48 hours of download • Design and maintain real-time, event-triggered push notification loops based on user behavior • Build cross-channel flows to drive high-intent users to app download and secure device tokens • Segment subscribers dynamically by value/intent for targeted marketing and feed data into ad platforms via APIs Responsabilidades • Bachelor or Master in a quantitative field or equivalent • 3–5 years in CRM, Lifecycle Marketing, or Growth Marketing in travel/metasearch/high-volume marketplaces • Hands-on experience with mobile marketing platforms/CRM tools (e.g., Braze, Leanplum, Airship, MoEngage, Customer.io) • Proficiency in web analytics (GA4, Mixpanel, Amplitude) and optimization tools (Optimizely, VWO) • Strong understanding of GTM, data layers, APIs, and webhooks • Privacy knowledge (GDPR, cookie policies, ATT, third-party cookie deprecation) • English required; French highly valued; additional European languages are a plus • Analytical mindset with ability to translate data into lifecycle strategies; UX-focused trap avoidance; agile cross-functional collaboration • Experience with metasearch/travel ecosystem is a plus • Experience with AI tools and experimentation mindset is a plus Requisitos principales • Prime Plus membership and competitive salary • flexible benefits and performance-based bonuses • relocation support • Coursera access and continuous learning • onboarding program and career development (eVOLVE) • hybrid home-office model and flexible work-life balance

Collaborate with internal stakeholders to identify communication needs and ensure consistent messaging aligned with the company's culture and values. That is why, throughout the recruitment process, we will respect the principle of equal opportunities, refrain from any kind of discriminatory att