Senior Content Marketing Specialist
il y a 4 jours
Madrid
ppReady to become the voice that moves B2B buyers from curiosity to conversion? /p pAt Bdeo, we’re transforming the insurance and fleet industries through AI-driven visual intelligence. As we grow across markets, our sales team needs sharp, persuasive content in their hands at every stage of the funnel — and our audience needs to hear from us consistently, not just when we launch something new. /p pWe’re looking for a content-driven bSenior Content Marketing Specialist /b who thrives at the intersection of sales enablement and demand nurturing. Someone who enjoys turning complex product value into clear one-pagers and battlecards, building editorial calendars that actually get read, and keeping a CRM nurture flow humming in the background — even when priorities shift fast (because in a small team, they do). /p pIn this role, you’ll act as a force multiplier for our commercial team, making sure they always have the right story and the right asset at the right moment, while also building Bdeo’s presence and credibility in the markets we serve. /p pIf you like writing content that sells without sounding like it’s selling, thinking in terms of funnel stages and conversion from day one, and collaborating closely with Sales, Product, and external freelancers to turn technical value into compelling narratives… this might be your next challenge. /p h3About the role /h3 pAs a Senior Content Marketing Specialist, you’ll sit in the sweet spot between execution and ownership. With 2–4 years of experience, you’ll bring enough autonomy to contribute from day one while continuing to grow in a high-impact environment. /p pYour role will bridge sales enablement (equipping the commercial team with the right assets at the right moment) and demand nurturing (keeping our audience engaged and our pipeline warm) — helping the business close faster while building lasting brand credibility. /p h3What you’ll be doing: /h3 ulliProduce and keep up to date all funnel content — use cases, one-pagers, competitive battlecards, videos (complex formats supported by a designer or external agency) /liliEstablish and run a periodic (quarterly) review process for existing commercial content /liliAdapt messaging and content by vertical/segment in coordination with Product /liliWork with Product to prepare content for new launches /li /ul h3Content Nurturing Campaigns /h3 ulliOwn the editorial calendar for non-commercial content (blog, opinion pieces, educational content) aligned with our thought leadership positioning /liliManage the newsletter — frequency, content, and subscriber growth /liliBuild and maintain automated nurture flows in the CRM for leads at different funnel stages /liliEvaluate and manage occasional paid content campaigns (LinkedIn, retargeting) when the business case justifies it /liliTrack content performance (engagement, MQL conversion) and adjust the calendar accordingly /li /ul h3Webinars /h3 ulliPlan, produce, and execute our webinar calendar, both owned and partner co-hosted /liliCoordinate content, speakers, logistics, and post-event lead nurturing /li /ul h3PR: Cross-team Support /h3 ulliFeed stories, data, and insights to our PR freelancer to fuel our thought leadership strategy /li /ul h3Who we’re looking for /h3 ulli~2–4 years of experience in content marketing, product marketing, or customer marketing, ideally in B2B SaaS environments /liliProven experience writing sales-driven content (not just blog/SEO): case studies, one-pagers, battlecards /liliExperience organizing webinars end-to-end (not just day-of execution) /liliExperience writing non-commercial content (blog, articles, newsletter) beyond direct sales content /liliExperience using a CRM or marketing automation platform to manage nurturing flows (e.g. HubSpot, Marketo, ActiveCampaign) /liliAbility to work within small teams and take on a multidisciplinary role without losing focus on priorities /liliNative or bilingual Spanish; professional English /liliExperience coordinating external freelancers/agencies (design, video) /li /ul h3Nice to have: /h3 ulliPrevious experience in industries with long sales cycles and niche targets (insurtech, fleet, insurance, banking, industrial) /liliExperience in customer advocacy programs or customer communities /li /ul h3About Us /h3 pAt Bdeo, our mission is to empower the insurance and fleet management industries through cutting-edge Visual Intelligence. Our AI-powered technology, accessible via smartphone, allows for remote analysis and detection of vehicle damage, providing triage and cost estimates that help companies streamline and optimize underwriting and claims management processes. /p pWe focus primarily on Motor Solutions, while also applying our Visual Intelligence to selected Property use cases. /p pOur recent achievements: /p ulliOperating in +30 countries and expanding, with a multicultural team of Bdoers representing over 14 nationalities. /liliRecognitions: AI Fintech Global 2023, FinTech Global’s Insurtech100 in 2023, Wired's Hottest Startups in Europe and among the top 10 most relevant startups in Madrid in 2023, and ITC DIA Europe top 100 insurtechs to watch in 2024. /liliAdditional honors: Claims Excellence Awards 2024 (Nominee), Forbes Spain’s 2024 list of 100 Most Creative People in Business featuring Julio Pernía and Bdeo, and recognized among the World’s Top Insurtech Companies 2024 by CNBC and Statista. /li /ul pOur growth is backed by top-tier investors, including Wayra and Telefónica Seguros through Iope Ventures, Hollard, Armilar, and CDTI, alongside returning investors K Fund and Blackfin—and we couldn’t be more excited for the journey ahead! /p h3Our Values /h3 ulliWe think BIG and are BOLD /liliWe always go the extra mile /liliWe genuinely CARE about each other /liliWe stay laser-focused on customer success /li /ul h3Why You’ll Love Working with Us! /h3 ulliRecharge Fully: Enjoy 23 vacation days plus all Spanish public holidays. /liliExtra Days for Special Moments: Paid time off on December 24th and 31st, and we celebrate you with a day off on your birthday. /liliOwn Your Schedule: Start anytime between 8 am and 10 am, wrap up between 5 pm and 7 pm, and on Fridays (and 20 summer days), dive into the weekend early with an 8 am to 3 pm finish. /liliHome Comforts: Work from home three days a week, plus enjoy six full weeks remote per year. /lilibHealth is Wealth /b: Private medical and dental insurance (Adeslas) for peace of mind. /lilibFlexible Spending /b: Meal, transport, training, and kindergarten benefits through Cobee. /lilibTaxes, Done Right /b: Access to bTaxDown /b to help you file your taxes effortlessly and make sure you’re not paying more than you should. /liliInvest in Yourself: An annual budget for books, courses, events, or anything else to keep you growing. /liliInternal Knowledge Sharing: Access training sessions that bring the team closer and up to speed on the latest industry insights. /liliCareer Momentum: From new learning to career growth, you’ll find plenty of ways to advance and make a significant impact in an industry-transforming company. /liliA Dream Team: Join a passionate crew that’s all about revolutionizing the insurance industry! /li /ul pBdeo is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status. /p /p #J-18808-Ljbffr