Marketing and Events Officer - Independent Preparatory School
hace 1 día
Buckhurst Hill
Marketing & Events OfficerIndependent Preparatory School | Buckhurst Hill, EssexPermanent | 30 Hours Per WeekSalary: £30,000 - £35,000 per annum (Dependent on Experience)Start Date: ASAP - September 2026Hays Education is delighted to be supporting a highly regarded and expanding independent preparatory school in Essex in the recruitment of a Marketing & Events Officer.This is an exciting opportunity for a creative, highly organised, and energetic marketing professional to join a thriving school community and play a key role in promoting the school's continued growth and success.The successful candidate will lead on marketing, communications, social media, content creation, event management, and community engagement, helping to strengthen the school's reputation and attract prospective families. Working closely with the Senior Leadership Team, this role will be instrumental in showcasing the unique educational experience, achievements, and values of this ambitious and growing school.This is a varied and rewarding position where no two days are the same. From creating engaging digital content and managing social media campaigns to planning major school events and supporting admissions activity, you will have the opportunity to make a visible and lasting impact.The OpportunityOur client is entering an exciting period of growth and development and is seeking an individual who can bring creativity, energy, innovation, and exceptional organisational skills to their marketing and events function.The successful candidate will be responsible for increasing awareness of the school, enhancing parent engagement, driving admissions enquiries, and ensuring all school events are delivered to an exceptional standard.This role would suit an experienced marketing professional, events coordinator, communications specialist, admissions officer, or brand ambassador looking to join a dynamic and supportive educational environment.Key ResponsibilitiesStrategic Marketing & Brand DevelopmentSupport the development and delivery of the school's annual marketing and communications strategy.Increase awareness of the school across Essex and the wider independent education sector.Promote the school's educational offering, values, facilities, curriculum, outdoor learning opportunities, and extracurricular programmes.Develop innovative marketing campaigns designed to increase admissions enquiries and pupil recruitment.Help strengthen the school's reputation and position within a competitive educational market.Ensure brand consistency across all marketing materials, publications, and communications.Monitor industry trends and competitor activity to identify opportunities for growth and improvement.Support pupil recruitment and retention initiatives through targeted marketing and engagement activities.Social Media Management & Digital MarketingTake ownership of the school's social media presence across Facebook, Instagram, LinkedIn, YouTube, and other emerging platforms.Develop and maintain a strategic social media content calendar aligned with school priorities and events.Create engaging daily content highlighting school life, pupil achievements, classroom learning, outdoor education, sporting success, performances, trips, celebrations, and special projects.Capture high-quality photography and video content across the school.Create engaging reels, promotional videos, interviews, parent testimonials, and behind-the-scenes content.Manage social media advertising campaigns to support admissions and marketing initiatives.Monitor engagement, audience growth, website traffic, and campaign performance analytics.Content Creation & School CommunicationsProduce compelling written content for newsletters, blogs, websites, prospectuses, brochures, press releases, and marketing materials.Write and publish school news stories, event highlights, pupil achievement articles, and community updates.Develop case studies, parent testimonials, and pupil success stories.Ensure all website content remains accurate, engaging, and reflective of the school's ethos and achievements.Maintain a comprehensive library of photography, video, and promotional assets.Coordinate external photography, videography, design, and print projects when required.Support the creation and delivery of email marketing campaigns and parent communications.Event Planning & DeliveryA significant aspect of this role will involve the planning, organisation, coordination, and delivery of a diverse programme of events throughout the academic year.The successful candidate will:Lead the planning and execution of all key school events and promotional activities.Create detailed event schedules, project plans, budgets, risk assessments, and operational timelines.Coordinate invitations, registrations, attendee communications, catering, suppliers, venues, entertainment, marketing materials, and logistics.Provide operational leadership on event days to ensure seamless delivery.Events may include:School Open DaysProspective Parent ToursAdmissions EventsStay & Play SessionsSchool ProductionsSports DaysMusic and Performance EveningsChristmas and Summer FairsFundraising EventsPrize Giving CeremoniesGraduation CelebrationsAdditional responsibilities include:Managing relationships with external suppliers and contractors.Negotiating costs and ensuring value for money.Coordinating staff involvement and event schedules.Producing post-event reports and recommendations for future improvements.Continuously seeking opportunities to enhance the visitor experience and increase event attendance.Admissions & Community EngagementSupport the school's admissions strategy through engaging marketing initiatives.Help convert enquiries into school visits and applications.Attend admissions events and act as an ambassador for the school.Build positive relationships with prospective families and local stakeholders.Coordinate follow-up communications with prospective parents.Support admissions campaigns throughout the year.About YouThe successful candidate will demonstrate:Experience in marketing, communications, events management, admissions, or a related field.Outstanding organisational and project management skills.Exceptional written and verbal communication skills.Strong social media management and content creation experience.Excellent photography, videography, and digital marketing skills.Creativity and enthusiasm for promoting educational excellence.Experience delivering successful events from concept to completion.The ability to manage multiple projects and deadlines simultaneously.Strong attention to detail and professionalism.Excellent stakeholder management skills.A proactive, positive, and flexible approach to work.Essential RequirementsProven experience in a marketing, events, communications, admissions, or customer engagement role.Strong knowledge of social media platforms and digital marketing principles.Experience creating engaging content across multiple channels.Excellent IT skills, including Microsoft Office.Strong copywriting and communication skills.Ability to work independently and as part of a team.Enhanced DBS check (or willingness to obtain one).Desirable ExperienceExperience working within an independent school, educational setting, hospitality, leisure, or customer-focused environment.Knowledge of website management systems and email marketing platforms.Canva, Adobe Creative Suite, or equivalent design software experience.Photography and videography experience.Event management qualifications or relevant professional training.What the School OffersSalary of £30,000 - £35,000 per annum, dependent on experience.Permanent 30-hour-per-week contract.The opportunity to join a growing and ambitious independent school.Significant autonomy and opportunity to shape the school's marketing strategy.A collaborative and supportive leadership team.Modern facilities and a vibrant school environment.Ongoing professional development opportunities.The chance to make a visible impact on the school's growth and success.To ApplyApply now or reach out to:Aamir MalikSenior Manager | Hays Education London????020 7259 8770Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. 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