ATL Marketing Manager (f/m/x)
4 days ago
Madrid
ppAre you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.br/As our Media Manager, you’ll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products. /p ul liYour work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation /li liWe invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training /li liWe offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends /li /ul h3Your new Role /h3 ul liPlan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube. /li liDevelop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing. /li liAnalyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools. /li liStrategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth. /li liBuild compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners. /li liNegotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery. /li liCollaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts. /li liIdentify, test, and scale new offline and online channels to fuel continuous growth for both brands. /li /ul h3Your Skills /h3 ul li2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment. /li liAdvanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity. /li liStrong attention to detail and a structured mindset for managing multiple projects and campaigns. /li liExperience in managing agency and media supplier relationships. /li liExcellent communication skills; fluency in English is essential. /li liExperience with programmatic media buying is a plus. /li liExperience in shaping creative strategy and direction is a plus. /li liFluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus. /li liHigh motivation, adaptability, and a drive to challenge the status quo. /li liOnce a unicorn, now a listed public company, be part of our success story! /li liMore than 90 different nationalities make up a truly international and diverse working environment. /li liStay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! /li /ul pJoin us, in building the best way to buy and sell cars! /p pApply by uploading your CV inbEnglish /b with a note of your earliest starting date and your salary expectations. /p pAt AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor. /p pComplete your job application by uploading your CV at the top of this application form. You can upload additional attachments, such as a cover letter or portfolio at the bottom. /p pWhat are your salary expectations? (gross / per year) (EUR) /p pWhat is your preferred starting date? optional /p pI hereby agree, that my application will be processed by AUTO1 Global Services GmbH Co. KG and will be forwarded to the respective company of the AUTO1-Group that awards the respective job, I am applying for.* /p pI hereby agree, to be part of the talent communities for future career opportunities and to receive regular email updates on open positions. /p pFurther information about the handling of your data can be found here . /p /p #J-18808-Ljbffr